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Traditional media is being challenged, but can creators be trusted with the truth?

In this episode, Shutapa Paul speaks with Rishi Mukherjee, founder of Jist Media and co-founder of ScoopWhoop, to discuss the rise of India’s creator economy, the role of AI in spreading misinformation, and what it takes to build credibility in today’s digital age.

From virality without massive following to the threat of fake news, we explore the biggest shifts in Indian media and what the future holds. What does it mean to be a responsible content creator today? How do you balance growth, relevance, and ethics?

Tune in to hear Rishi’s sharp insights, startup journey, and honest reflections on the digital media boom.

Catch the full conversation on YouTube or listen on Spotify.

#WhatIndiaNeeds #Podcast #creatorsofindia #digitalmedia #AImisinformation #mediadisruption #newmedia #trustonline #contentcreators #genZcontent #ScoopWhoop #JistMedia

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00:00:00 - Intro

00:01:49 - Is traditional media dying?

00:06:51 - Understanding micro-trends and timing

00:11:57 - The rise of fake news in the AI age

00:16:54 - Checks and balances in New Media

00:25:56 - Can creators really build public trust?

00:29:50 - The ScoopWhoop to Jist journey

00:52:52 - Advice to younger creators

00:58:19 - Outro

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#AIandMedia #creatorresponsibility #JistMedia #digitalIndia #mediadisruption #contentethics #ScoopWhoop #trustmedia #mediarevolution #Indianstartups #WhatIndiaNeedsPodcast

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Follow Rishi Mukherjee

LinkedIn: https://www.linkedin.com/in/rishimukherjee/

Twitter/X: https://x.com/rishi_pratim

Instagram: https://www.instagram.com/chilllmonger/?hl=en

Jist News: https://jist.news/