What Most Accounting Firms Get Wrong About Serving Niche Clients — with Marta Grunberg
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What Most Accounting Firms Get Wrong About Serving Niche Clients — with Marta Grunberg
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About this listen
You don’t need more clients. You need the right ones—and a system that keeps them.
That’s exactly what Marta Grumberg built with Grumberg Accounting: a hands-free, high-retention accounting service tailored specifically for bars, restaurants, and caterers.
In this episode, Marta joins James to break down how she became the go-to financial partner for food businesses across the U.S.—and how she’s grown through referrals, retention, and relevance.
You’ll learn:
- How going deep in one industry built long-term loyalty
- The behind-the-scenes of helping clients survive (and thrive) through COVID
- Why most firms miss the mark when “niching down”
- How Marta’s content speaks directly to what her clients feel—not just what they need
- What’s next for building a modern accounting firm in a specialized space
If you’re building a relationship-first firm with real staying power, this is the niche playbook you didn’t know you needed.
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