What Would They Do? The Customer Experience Podcast For Small Business Podcast By Nadine Nethery | Customer Experience Strategist & Copywriter cover art

What Would They Do? The Customer Experience Podcast For Small Business

What Would They Do? The Customer Experience Podcast For Small Business

By: Nadine Nethery | Customer Experience Strategist & Copywriter
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About this listen

 Welcome to What Would They Do?, the customer experience podcast for small business owners. Every week, I answer your burning CX questions, and set you up with actionable, out-of-the-box customer experience strategies you can pull off without costly tech tools or lavish corporate marketing budgets! Join me as I explore different aspects of the customer journey, and how a remarkable customer experience can boost customer loyalty, first-time sales and your audience engagement… and so much more! Whether you’re a course creator, membership site owner or service provider, this is the customer experience podcast for small business owners who want to stand out with truly bespoke customer experiences before, during and after the purchase. We're going to touch on email marketing, brand messaging, copywriting, pricing strategies, offer positioning, customer delight and even gamification!
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Episodes
  • 20. The 4 Seasons of the Customer Journey: Spring

    20. The 4 Seasons of the Customer Journey: Spring
    Jul 7 2025

    In this episode, we kick off a 4-week mini series exploring the four seasons of the customer journey. First up is Spring: that powerful moment when a potential customer becomes aware of a problem or desire and starts looking for a solution.


    We explore how service providers, course creators, and membership site owners can meet potential customers right there, build trust, and gently guide them forward without pushing for the sale.


    This episode is your go-to for crafting clear, inviting, and customer-first brand touchpoints that turn curious browsers into long-term fans.


    What we cover:


    What “Spring” Looks Like in the Customer Journey – Awareness, curiosity, and early research before they ever click “buy.”

    Why Discoverability and Trust Are Everything in This Season – And how to show up when your audience doesn’t even know they need you yet.

    Tips for Service Providers, Course Creators and Membership Site Owners to Create a Standout First Impression


    View the episode transcript here.

    Where to from here?


    Find out how you can get my strategic customer experience brain on your brand here.


    Binge-listen to Mastering CX, the FREE private customer experience podcast with 24 bite-sized tips, tricks & strategies to create a REMARKABLE brand experience before, during and after the purchase. Listen FREE here!


    Join Retention Lab 🧪, the membership for savvy online business owners determined to grow their revenue, referrals and repeat business without more marketing. Join here!


    Check out my favourite CX tools and resources here.


    😍 Love the show?


    Hit subscribe or follow so you never miss a new episode.


    Submit your question so I can answer it in an upcoming episode (or invite the perfect guest expert!).


    Leave a positive review to help the show get found by more small business owners just like you. To leave a review:

    👉 Find What Would They Do? on Apple Podcasts

    👉 Scroll to ‘Ratings & Reviews’

    👉 Tap on the stars to rate the show before writing a review


    Post a screenshot with your key takeaway on your IG story and tag me @candocontent and #WWTDpod so I can repost your content.
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    13 mins
  • 19. Turn free PR into long-term loyalty: a step-by-step guide for small business owners

    19. Turn free PR into long-term loyalty: a step-by-step guide for small business owners
    Jun 30 2025
    In this guest episode, I’m joined by PR coach and visibility expert, Gloria Chou, to unpack how small business owners can leverage media features to build short-term visibility as well as long-term brand loyalty—without big budgets, agencies, or insider connections.Gloria shares her signature CPR Pitching Framework, powerful free tools to find the right journalists, and mindset shifts that help you feel worthy of showing up in the media. Whether you’re brand new to pitching or ready to expand your visibility strategy beyond social media, this episode is your permission slip to get featured, and get remembered.What we cover:Why PR Isn’t Just About “Being Seen” – And how it can become a sustainable loyalty and trust-building tool for your brand.Gloria’s Career Journey from Diplomat to PR Coach – Including how she cold-called the New York Times with zero connections.The CPR Pitch Framework That Gets Results – How to write a pitch that grabs attention.Free Tools to Find the Right Journalists – So you can save time and track down your next opportunity.How to Repurpose PR Features Beyond SEO – Including how to turn media mentions into nurture emails, sales assets, and trust-building proof points.Connect with Gloria Chou:FREE Masterclass: https://www.gloriachoupr.com/masterclassWebsite: https://www.gloriachoupr.comInstagram: https://instagram.com/gloriachoupr (DM Nadine for an extra freebie)LinkedIn: https://www.linkedin.com/in/gloriaychouYoutube: https://www.youtube.com/@smallbusinessprView the episode transcript here.Where to from here?Find out how you can get my strategic customer experience brain on your brand here.Binge-listen to Mastering CX, the FREE private customer experience podcast with 24 bite-sized tips, tricks & strategies to create a REMARKABLE brand experience before, during and after the purchase. Listen FREE here!Join Retention Lab 🧪, the membership for savvy online business owners determined to grow their revenue, referrals and repeat business without more marketing. Join here!Check out my favourite CX tools and resources here.😍 Love the show?Hit subscribe or follow so you never miss a new episode.Submit your question so I can answer it in an upcoming episode (or invite the perfect guest expert!).Leave a positive review to help the show get found by more small business owners just like you. To leave a review:👉 Find What Would They Do? on Apple Podcasts👉 Scroll to ‘Ratings & Reviews’👉 Tap on the stars to rate the show before writing a reviewPost a screenshot with your key takeaway on your IG story and tag me @candocontent and #WWTDpod so I can repost your content.
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    25 mins
  • 18. How to increase membership engagement without creating more content

    18. How to increase membership engagement without creating more content
    Jun 23 2025

    In this episode, I answer a question from Caryn Gillen, business coach for coaches and my guest from episode 15, who recently launched a membership and wants to know:


    “How do I keep members engaged and using the content that’s always available to them?”


    It’s a common challenge: we create valuable membership libraries, but members forget what’s inside or never get around to exploring it. In this episode, I share practical, low-effort strategies to help you bring existing content back into the spotlight without adding more to your plate.


    This episode is a goldmine for membership owners who want to reduce churn, increase member satisfaction, and make the most of what they’ve already created.


    What We Explore in This Episode:
    1. Why “Always Available” Can Become “Never Accessed” – How resource overload and busy lives like to get in the way.
    2. The Role of Ongoing Onboarding and Strategic Touchpoints – Why helping members settle in isn’t enough.
    3. How to Make Old Content Feel Fresh and Timely – From monthly themes to curated pathways and spotlights.
    4. The Power of Context, Micro Wins, and Estimated Completion Times – How small tweaks increase click-throughs and completion rates.
    5. Low-Lift Accountability That Doesn’t Drain Your Time – Rewards, recognition, and small moments of support that keep people coming back.


    View the episode transcript here.

    Where to from here?


    Find out how you can get my strategic customer experience brain on your brand here.


    Binge-listen to Mastering CX, the FREE private customer experience podcast with 24 bite-sized tips, tricks & strategies to create a REMARKABLE brand experience before, during and after the purchase. Listen FREE here!


    Join Retention Lab 🧪, the membership for savvy online business owners determined to grow their revenue, referrals and repeat business without more marketing. Join here!


    Check out my favourite CX tools and resources here.


    😍 Love the show?


    Hit subscribe or follow so you never miss a new episode.


    Submit your question so I can answer it in an upcoming episode (or invite the perfect guest expert!).


    Leave a positive review to help the show get found by more small business owners just like you. To leave a review:

    👉 Find What Would They Do? on Apple Podcasts

    👉 Scroll to ‘Ratings & Reviews’

    👉 Tap on the stars to rate the show before writing a review


    Post a screenshot with your key takeaway on your IG story and tag me @candocontent and #WWTDpod so I can repost your content.
    Show more Show less
    17 mins
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