In this episode Bill and Bryan ask: What is your ONE THING?
Featured case studies include Sara Blakly's new brand Sneex vs uncomfortable shoes; Vans & Converse; We Feed Raw dog food vs Science Diet; and much more!

Want to be featured on the show in a Deep Dive?
It's free! But we'll also tell you and everybody listening exactly how we see it in an effort to help you and provide value to your brand: https://forms.gle/SfYAjggd4reTGpvT6

About Bill Harper:
Favorite Quote: “If you asked people what they wanted, they would have said faster horses.” – Henry Ford

Bill is the Chief Creative Officer & CEO of WMH.
Consumers buy/buy-in emotionally, then justify their decisions logically. They can’t tell you what they want, but they can tell you what they don’t want and, more importantly, what they value. Using creative business strategies to turn their insights into traction for brands - via compelling stories that surprise and delight - is what I spend my days trying to achieve.

About Bryan Elliott:
Bryan is an active writer, director and producer running a production company in Los Angeles called The Goodbrain. He's also an active writer with a byline on Inc. Magazine and produces a popular business podcast and video series called Behind the Brand.

Special Thanks to Our Sponsors!
This episode is brought to you by our friends at Burst Creatine gummies. There are a bunch of creatine choices out there but they’re not all safe and 3rd party tested.

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Burst is made locally in the United States and has exactly 1.5 grams of creatine per gummy. I take 3 on my way out the door to the gym to get improved brain function, build muscle and speed up my recovery.

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Special Thanks to our Sponsor WeWork!

With WeWork On Demand, you can book co-working space by the day and meeting rooms by the hour at locations around the world. As a part of the Behind the Brand community, you can get 50% off your next co-working space booking. Head to we.co/bryan50 to download the WeWork app and enter code BRYAN50 to get 50% off your next booking. visit https://we.co/behindthebrand