• What pre-seed investors actually care about

  • Jun 20 2023
  • Length: 8 mins
  • Podcast

What pre-seed investors actually care about

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  • Summary

  • In this episode of Ventures, I (https://linkedin.com/in/wclittle) discuss early stage startup pitch decks and what VCs/angels really want to hear when founders ask for equity financing. I talk about how the culture around the traditional deck has not been as helpful as it could be to clarify why traction (and forecasts of traction) are - in my opinion - the most important aspect of the initial pitch process that warrants deeper diligence.  

    Visit https://satchel.works/@wclittle/ventures-episode-154 for more information. 

    You can watch this episode via video here. 

    0:03 - Tee-up for the episode, screencast, motivation

    0:45 - Background of the pre-seed vs. seed pitch deck article → https://www.startuprocket.com/articles/investor-pitch-deck-and-communication-strategies-pre-seed-and-seed 

    2:08 -  What investors really want to hear (traction, forecasts, and that you are the right team to do it) 

    3:30 - A better way to train entrepreneurs 

    4:14 - What is traction, really? Example from Uber’s pre-seed pitch
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