What to do when you get a bad review (hint: don't panic!)
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What to do when you get a bad review (hint: don't panic!)
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About this listen
Today we’re looking at a question that vendors ask us all the time: what do we do when we get a bad review? This episode is based on the best practice advice developed for the clients we support with peer reviews strategic advisory.
Vendors often enjoy a brief honeymoon period as they move forward with a reviews campaign. The five-star reviews keep rolling in. That’s because they have approached their very best customers - the ones they knew they could count on to leave a five-star review.
But that’s not going to last forever. The day will come when a dreaded low-scoring review goes online. It could be a one-star, a two-star, or a three-star review. Or it could even be a four-star where the vendor is damned by faint praise. One thing is for sure, it is important to work through the issue. And by playing your cards right, there is something you can do about it.
Just like the words on the cover of the Hitchhiker’s Guide to the Galaxy, this episode starts with some very direct advice: Don’t panic
This is the definitive guide to enterprise peer reviews, presented by Destrier's Simon Jones. Destrier has deep experience in enabling technology vendors to lead their categories on review sites.