
When Important Becomes Urgent: How to Prioritize What Actually Matters
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About this listen
As a business owner, it's easy to push off the things that really matter—your family, your health, your strategic thinking—because they're not screaming for attention. But eventually, they will become urgent. In this episode, Matt Reynolds shares how he cleared his schedule, tackled long-neglected priorities, and rediscovered what it means to lead and live intentionally.
Whether you’re buried in to-do lists or just feeling disconnected from what matters most, this episode is your wake-up call to pause, refocus, and build a business that aligns with your deepest values.
🔑 What You’ll Learn-
Why the “important but not urgent” list becomes your biggest liability
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How to recognize when it’s time to clear your calendar
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Practical strategies for regaining focus and presence
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What happens when family, fitness, and leadership all become urgent
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Why productivity without purpose leads to burnout
00:00 – Intro: The reality of missed interviews & Matt’s vacation
01:20 – The urgent vs. important matrix
03:00 – Clearing the calendar to focus on neglected priorities
06:48 – When family life becomes urgent
10:05 – Recovering physical health and routines
13:33 – Lessons from undoing urgency and regaining balance
16:20 – The mental burden of unfinished tasks
18:15 – Fitness as a feedback loop for urgency
20:10 – How to prepare for rest without guilt
22:44 – The power of clearing space to be fully present
24:50 – Final encouragement: call a stop, get back in alignment
#BuildYourBusiness #EntrepreneurLife #UrgentVsImportant #UndoingUrgency #FamilyFirst #BusinessStrategy #WorkLifeRhythm #ClearYourSchedule #CEOFocus #RyanMattReynolds
PS - Coach Smarter, Earn More: https://bit.ly/3X4ixOX
Matt's Links
Website: https://ryanmattreynolds.com/
Instagram: https://www.instagram.com/reynoldsstrong/?hl=en
Chris's Links:
LinkedIn: https://www.linkedin.com/in/chrismreynolds/