When will AI be able to execute an end-to-end ABM campaign?
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When will AI be able to execute an end-to-end ABM campaign?
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About this listen
Is AI ready for end-to-end ABM campaigns? Nadia Davis, VP of Marketing at CaliberMind, shares her expertise in designing non-conventional omnichannel ABM strategies for SMB organizations. She explains why autonomous AI-driven ABM execution remains several years away, highlighting current data integration challenges that would persist even with AI agents. The discussion explores the technical possibilities of using LLMs with custom information "brains" and integration hooks like Zapier to potentially automate targeted account campaigns.
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