“White-glove care doesn’t require a massive team. It requires the right team, the right tools, and a commitment to connection.”

Is your team running on fumes while trying to deliver top-tier social care? In this episode, I’m breaking down what “white-glove” really means in 2025 — and why it doesn’t have to mean over-the-top or over-budget.

You’ll learn:

• Why fast + human is the new baseline for social care
• How labeling conversations as acquisition vs. retention changes everything
• Three systems every team needs to scale without sacrificing sanity
• Why “time to empathy” might be your most overlooked CX metric

If you’re tired of chasing comments, missing DMs, and watching your team burn out — this one's for you.

🎓 Ready to future-proof your social care strategy? Get 60% off the online course Mastering Social Media Customer Care using the code SMCX at checkout.

Mentioned in This Episode:

• Sprout Social Index 2025
• Learn more about Sprout Social
• Blog Post: How to Analyze Buying Intent from Social Media Engagement

What’s Inside:

[00:00] White-Glove Social Care is not just about speed or empathy — it’s both

[01:57] Why white-glove doesn’t mean luxury anymore

[03:04]  A system you can use to scale (without zapping your team)

[03:27]  Step One: Label all of your social media conversations

[04:23]  Step Two: Build out escalation workflows.

[05:14] Step Three: Create a Smart Schedule

[05:49] Ad: 60% off Mastering Social Media Customer Care Online Course

[06:34] Why tone-matching and empathy training matter more than ever

[07:53] Engagement isn’t a vanity metric — strategy is the issue

[09:25] Rapid fire: what to stop, start, and rethink in 2025

[10:10] Final word: Your brand shouldn’t just be seen, it should be felt