White Rabbit Hole Podcast

By: White Rabbit Integrated Communication
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  • Summary

  • Follow us to discover the wonders behind branding, digital marketing, design and creative content for advocacy communication in the EU bubble.
    © White Rabbit Integrated Communication
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Episodes
  • From Beauty to Safety: The Journey of a Digital Marketing Expert in AI-driven Startups

    From Beauty to Safety: The Journey of a Digital Marketing Expert in AI-driven Startups
    May 6 2023
    Welcome to the White Rabbit Hole podcast. Follow us to discover the wonders of creative digital communications for EU associations, corporates and NGOs in the Brussels bubble. We're thrilled to have Ines Knezevic joining us today. She kicked off her career in the digital marketing division at L'Oreal, where she gained invaluable expertise in the ever-changing realm of technology and marketing. After a while, she took a daring step and switched to a startup that utilises state-of-the-art AI technology to develop safety equipment for labourers. Her passion for technology and its capacity to enhance the lives of people in a variety of industries has been the driving force in her career.
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    11 mins
  • How Companies Are Using AI in Digital Marketing

    How Companies Are Using AI in Digital Marketing
    Apr 17 2023
    Today we are talking about How Companies Are Using AI in Digital Marketing. AI is a technology that has revolutionised many industries, and digital marketing is one of them. In this podcast, we will discuss the benefits of AI in digital marketing, what AI is in digital marketing, and how companies use AI in their marketing strategies.
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    6 mins
  • The step-by-step Guide for a Successful EU policy Content Strategy

    The step-by-step Guide for a Successful EU policy Content Strategy
    Mar 30 2023

    Today we discuss the importance of a solid communications content strategy for European associations and NGOs. Many people assume that Institutional communication content is dull and uninteresting. However, an organisation's success can rely partly on its content marketing strategy to reinforce its advocacy. What works for one organisation may not work for another, but content plays a crucial role in creating a lasting first impression for stakeholders on the receiving end.
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    9 mins

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