• Why Billions In Revenue Just Shifted To Newsletters

  • Feb 19 2025
  • Length: 59 mins
  • Podcast

Why Billions In Revenue Just Shifted To Newsletters

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  • Summary

  • Check out Ezoic: ezoic.com

    Save your seat at Newsletter Marketing Summit: newslettermarketingsummit.com

    Tyler Bishop is an award-winning marketer, Chief Marketing Officer of Ezoic, and founder of Pubtelligence at Google. He discusses the shift from third-party to first-party data in advertising and its impact on publisher revenue. He shares insights on evolving targeting methods, data privacy regulations, and challenges for publishers.


    Episode Topics & Timestamps

    00:00 Understanding the Shift in Ad Revenue

    12:09 The Evolution of Targeting: From Contextual to First-Party Data

    20:40 The Value of First-Party Data in Advertising

    27:58 The Art of Publishing and Business Success

    29:53 The Evolution of Advertising Models

    32:05 Maximizing Revenue through Advertising

    34:04 Understanding Ad Revenue Trends

    36:19 The Value of Traffic Sources

    43:22 Leveraging First-Party Data for Growth

    49:16 Identifying the Right Publishers for Programmatic Ads

    50:56 The Future of Newsletter Advertising

    53:01 Collecting Valuable User Data

    Links Mentioned

    https://www.ezoic.com/

    https://www.youtube.com/@Ezoic

    adrevenueindex.ezoic.com
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