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Staring at your podcast numbers can feel like facing a report card for a test you didn’t study for, and many creators share this experience. Whether you have millions of downloads or are just getting started, those metrics can feel personal. But it's important to remember that your numbers don’t dictate your worth as a creator. By shifting our perspective, we can see metrics as valuable feedback rather than judgment.

In this episode, I discuss my own journey from avoiding analytics to finding a system that works for me, which even includes emojis! We dive into the metrics that truly matter, from downloads over time to listener retention and email conversions. Understanding these numbers can inform your content strategy and help you create what resonates with your audience.

No matter your relationship with analytics, this conversation aims to empower you to approach your podcast metrics with confidence. Ready to make peace with your data and leverage it for better content creation? Let’s dive in together, and for additional support, check out our free Podcasters Connect community at crystalprofit.com/growth.

If you've wondered why nothing is working in your business in 2025, you need a clear strategy. Download our free guide, Build Your Business's Strategic Foundation, where I'm walking you through a business model canvas and a customer journey map. You'll see how we use this at Proffitt Media, plus find templates for you to create your own. Go to krystalproffitt.com/strategy to download today.

Head to krystalproffitt.com/tonic to check out TONIC's brand new designs in their Martini collection from now until June 10th!

Click the "Send Krystal a Text Message" link above to send us your questions, comments, and feedback on the show! (Pssst...we'll do giveaways in upcoming episodes so make sure you leave your name & podcast title.)