Why Do You Want to Start Your Business?
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Why Do You Want to Start Your Business?
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About this listen
Before diving into business plans or funding strategies, there's one critical question every entrepreneur must answer: Why do you want to start a business?
In this episode, I share my personal journey from military logistics leader to corporate executive to franchise owner, revealing how my "why" evolved through distinct versions from seeking independence, to building community, to creating a lasting legacy.
We'll explore the sobering reality that 32% of businesses fail within two years, but also the encouraging truth that 68% survive when they have a clear foundation. I'll walk you through the strategic planning questions most entrepreneurs skip, the unexpected roles you'll play (spoiler: you'll be everything from janitor to therapist), and the mindset shifts that separate those who make it from those who don't.
This isn't about discouraging your entrepreneurial dreams, it's about preparing you to be part of the 49% who make it past year five. Your why is your anchor when storms hit, and in this episode, we're building that foundation together.
Ready to find your why and build something that lasts? Let's dive in.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit drtiffscommunity.substack.com