• Why Don't Firms Believe in Lead Generation?

  • Oct 14 2024
  • Length: 32 mins
  • Podcast

Why Don't Firms Believe in Lead Generation?

Listen for free

View show details

  • Summary

  • Believe it or not, lead generation can actually work. Even for accounting, AEC, or consulting firms. In this episode, John and Mark break down the importance of lead generation, exploring why firms need to take it seriously beyond just waiting for RFPs. They highlight various lead sources, compare inbound and outbound strategies, and discuss effective multi-channel approaches. In this conversation, you’ll learn:

    • How we define a “lead” in the context of a professional services firm
    • Why many expert firms don’t believe in generating leads
    • The point in a firm’s growth cycle where firms explore lead generation
    • Various sources that have contributed leads to both John and Mark’s businesses
    • Examples of firms that are doing lead generation effectively today

    www.breakingbizdev.com
    Show more Show less
Show more Show less
activate_Holiday_promo_in_buybox_DT_T2

What listeners say about Why Don't Firms Believe in Lead Generation?

Average customer ratings

Reviews - Please select the tabs below to change the source of reviews.

Audible.com reviews

Amazon reviews
No Reviews are Available