Why IKEA Isn’t Really About Furniture – Brand Strategy with Belen Frau
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.
Add to Cart failed.
Please try again later
Add to Wish List failed.
Please try again later
Remove from wishlist failed.
Please try again later
Adding to library failed
Please try again
Follow podcast failed
Please try again
Unfollow podcast failed
Please try again
Why IKEA Isn’t Really About Furniture – Brand Strategy with Belen Frau
-
Narrated by:
-
By:
About this listen
How does a global giant like IKEA stay affordable, sustainable, and deeply personal—all at once?
In this episode of Branded, host Ben Kaplan sits down with Belen Frau, a senior global leader at IKEA who’s helped shape the brand from the inside out. With over 20 years at the company, Belen shares how IKEA's democratic design philosophy drives everything from flat-packs to climate impact.
From launching secondhand platforms to redefining what it means to be “for the many,” this is a masterclass in brand purpose, strategy, and resilience.
adbl_web_global_use_to_activate_webcro805_stickypopup
No reviews yet