Why Is Compass Suing Zillow? With Compass SVP of Growth & Communications, Rory Golod
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Why Is Compass Suing Zillow? With Compass SVP of Growth & Communications, Rory Golod
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Harvey and Ed interview Rory Golod, VP of Communications and Growth at Compass. The discussion revolves around Compass's mission to empower real estate agents, the recent lawsuit against Zillow for anti-competitive practices, and the implications of these actions on the real estate market.
Compass is looking to emphasise the importance of competition, consumer choice, and innovative marketing strategies, including the use of AI to enhance agent productivity. The conversation also touches on the role of the National Association of Realtors (NAR) and the challenges faced by agents in the current market landscape.
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