Most messaging sounds logical.

But logic doesn’t drive action—emotion does.

In this episode of The Storyteller’s Edge, Ginger Zumaeta unpacks the 5 biggest reasons logic-heavy messaging falls flat—and how to rewrite yours so people don’t just understand it… they feel it.

You’ll learn:

→ Why most business messaging skips the human part—and what to do instead

→ The power of story arcs, not just stats

→ How to use evocative language that actually sticks

→ The psychology behind urgency (and how to build it without sounding pushy)

→ Why good CTAs don’t direct—they invite

If your message feels clear but still isn’t converting, this episode will help you close the emotional gap—and craft messaging that moves people.

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👉 Try Fathom for FREE with this link: ⁠https://fathom.video/invite/_Q1dTQ⁠

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Storyteller’s Edge isn’t just a podcast—it’s also a newsletter.

Get the insights delivered weekly to your inbox. Same sharp takes, fresh frameworks, zero fluff. Subscribe at: ⁠⁠https://www.motive3.com/newsletter⁠⁠

Want to work with us contact us at: ⁠⁠https://www.motive3.com/contact-us ⁠⁠

Connect with Ginger: LinkedIn: ⁠⁠⁠@gingerzumaeta⁠⁠⁠

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