• Why brewers are betting big on alcohol-free beer

  • Oct 22 2024
  • Length: 32 mins
  • Podcast

Why brewers are betting big on alcohol-free beer

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  • Summary

  • Consumers are shunning booze due to health concerns and shifting tastes, forcing beermakers to adapt. In this episode of the Big View podcast Louise Fitzpatrick, an executive at the Dutch brewer Heineken, explains the opportunities and challenges of selling suds without alcohol. Visit the Thomson Reuters Privacy Statement for information on our privacy and data protection practices. You may also visit megaphone.fm/adchoices to opt-out of targeted advertising.
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