Episode 60 of ‘All About Art’: Why the Art World Needs Social Media, with Cassandra Bowes

In this episode, I sat down with Cassandra Bowes, a Social Media Content and Marketing Strategist, Cultural Influencer, Curator, and Collector with over a decade of experience in the art world. In 2022, Cassandra launched The Social Art Agency, the first social media agency for the arts and cultural sector.

Listen on to hear me ask Cassandra about her background and how it has informed her entrepreneurial endeavor with the Social Art Agency. We speak about how she decided on the strategy for the business as well as the marketing for it. She also candidly shares past businesses she started that didn’t take off, and what she learned from those, along with where she sees the future of social media and the arts sector.

Thank you Cassandra for coming on the podcast!

Check out The Social Art Agency here:

https://www.thesocialartagency.com/

And follow Cassandra on Instagram here:

https://www.instagram.com/the_arts_editor

YOU CAN SUPPORT ALL ABOUT ART ON PATREON HERE: ⁠https://www.patreon.com/allaboutart⁠

FOLLOW ALL ABOUT ART ON INSTAGRAM HERE: ⁠https://www.instagram.com/allaboutartpodcast/⁠

ABOUT THE HOST:

I am an Austrian-American art historian, curator, and writer. I obtained my BA in History of Art at University College London and my MA in Arts Administration and Cultural Policy at Goldsmiths, University of London. My specializations include contemporary art, specifically feminism and artificial intelligence in artistic practice, as well as museum policies and arts engagement.

Here are links to my social media, feel free to reach out:

• Instagram⁠ @alexandrasteinacker ⁠

• Twitter ⁠@alex_steinacker⁠

• and LinkedIn at ⁠Alexandra Steinacker-Clark⁠

COVER ART: Lisa Schrofner a.k.a Liser⁠ ⁠⁠www.liser-art.com⁠ and Luca Laurence www.lucalaurence.com

Assistant Production: ⁠Leanne Dennis⁠

This episode is supported and sponsored by Synergy⁠ ⁠https://synergy.tech/the-clubhouse/⁠