Note: This is the first in a series of episodes of The Way Up, a new video series from Square highlighting the real stories of grit, vision, growth, and heart behind some of America’s most innovative local businesses.

What happens when you can’t find a place to watch women’s sports? You build one. Jenny Nguyen is the founder of The Sports Bra, a first-of-its-kind sports bar in Portland, Oregon, that only plays women’s sports.

In Episode 1 of The Way Up, Guy sits down with Jenny to talk about turning frustration into a business, building community, and why leading with purpose can change everything.

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As a child growing up in Ibadan, Nigeria, Dara Treseder was often reminded to keep her feet on the ground. But her mother urged her to dream big and pursue her ambitions—especially if they brought her fulfillment. That encouragement propelled Dara across the world, where she attended both Harvard and Stanford, charting a path defined by her desire to make a positive impact.

Dara’s journey into marketing began after what she jokingly calls a “failed career in finance," including stints at Apple and Goldman Sachs. In 2020, she became the SVP and Head of Global Marketing and Communications at Peloton, cementing her place as one of the most influential marketing leaders of her generation. Today she is the CMO at Autodesk. In this inspiring conversation from 2021, Dara reflects on leadership, collaboration, and the power of building teams that drive meaningful change: “The best way to drive change is not to try to go alone. It’s to do it with others.”

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