Episodes

  • SEO, Funnels, and Sponsorships—Meredith Marsh’s Creator Success Secrets
    Nov 21 2024

    In this episode, I had the pleasure of sitting down with Meredith Marsh, who went from hobby blogger to a thriving YouTube creator. Her journey is nothing short of inspiring! We dive into the rollercoaster of monetization, the magic of simplifying business decisions, and how she's mastered creating passive income with YouTube funnels. Meredith gets real about tackling invalid traffic issues (ugh, the struggle), while also dropping gems on the power of SEO and blogging to boost visibility. We also chat about the ins and outs of sponsorships and affiliate marketing—what works, what doesn't, and how to make it all flow. Meredith even teases her future plans to grow her content and revenue streams, leaving me and, I’m sure, you totally motivated. This convo is a must-listen for anyone looking to turn their passion into profits!

    Our community is focused on helping women not only to be better creators but to also make money doing it. Spreadshop allows for you to start making money as soon as you have merch to sell. You can open your FREE online merch store with Spreadshop in minutes! Cost-free, hassle-free, it’s merchandising made easy. Click this link to get started for FREE!

    Get started with Spreadshop at⁠⁠ ⁠https://womenofvideo.com/Spreadshop⁠⁠⁠

    Follow Desiree at⁠⁠⁠ http://t.ly/GbY4⁠⁠⁠

    Follow Meredith at https://www.youtube.com/@meredithmarsh

    Chapters

    00:00 From Hobby to Business: The YouTube Journey

    10:29 Building a Sustainable Income Stream

    20:45 Navigating Challenges: YouTube's Invalid Traffic Issue

    30:47 The Power of SEO and Blogging

    40:59 Affiliate Marketing: Strategies and Insights


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    45 mins
  • The Future of Digital Products with Jessica Stansberry
    Nov 14 2024

    In this episode, I sit down with Jessica Stansberry, and together, we dive into the real, sometimes messy, balance between running a business and keeping family life in check. We cover how content creation has evolved, the rollercoaster of course creation, and what it’s like to juggle priorities as a parent. We talk about the importance of setting solid boundaries, staying in tune with market trends, and crafting a career path that really vibes with your personal goals and values.

    I also dig into my own journey as a YouTuber—from early income wins to lessons from financial struggles. We get into those pivotal financial moments, like launching successful digital products and the power of diversifying revenue streams through sponsorships, affiliate marketing, and even paid emails. I also share how blogging has been a traffic magnet and my upcoming plans for a membership model that blends my business and creator worlds seamlessly.

    Our community is focused on helping women not only to be better creators but to also make money doing it. Spreadshop allows for you to start making money as soon as you have merch to sell. You can open your FREE online merch store with Spreadshop in minutes! Cost-free, hassle-free, it’s merchandising made easy. Click this link to get started for FREE!

    Get started with Spreadshop at⁠⁠ ⁠https://womenofvideo.com/Spreadshop⁠⁠⁠

    Follow Desiree at⁠⁠⁠ http://t.ly/GbY4⁠⁠⁠

    Follow Jessica at https://www.youtube.com/@jessicastansberry

    Chapters

    00:00 Balancing Business and Family Life

    03:08 The Evolution of a Creator's Journey

    05:54 Shifting Strategies in Course Creation

    09:04 The Future of Digital Products

    11:49 Navigating Parenthood and Entrepreneurship

    15:00 Understanding the Creator Economy

    18:13 Finding Your Unique Path

    21:05 The Reality of Time Management

    23:48 Lessons from the Journey

    28:27 Navigating Life's Phases and Work Balance

    32:09 First Taste of Income as a YouTuber

    34:02 Lessons from Financial Struggles

    38:29 Success Stories and Financial Milestones

    42:06 Understanding Sponsorships and Brand Deals

    47:31 Affiliate Marketing Insights and Challenges

    51:24 Exploring Paid Email Income Streams

    53:44 The Role of Blogging in Traffic Generation

    54:42 Future Plans: New Membership Model


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    56 mins
  • From Health Struggles to Food Empire: How Kim Cooked Up Success in the Creator World
    Oct 3 2024

    In this episode, I sit down with Kim, who turned her personal health challenges into a thriving food content empire. Kim shares her incredible journey as a food blogger, dishing on why blogging still matters in today’s fast-paced digital world and why owning your content is a total game-changer. We dive into the wild ride of monetization, the ups and downs of being adaptable in the creator economy, and all the exciting business opportunities that come from building your own brand. Kim also serves up some seriously valuable advice for any aspiring creators looking to make their mark!

    Our community is focused on helping women not only to be better creators but to also make money doing it. Spreadshop allows for you to start making money as soon as you have merch to sell. You can open your FREE online merch store with Spreadshop in minutes! Cost-free, hassle-free, it’s merchandising made easy. Click this link to get started for FREE!

    Get started with Spreadshop at⁠⁠ ⁠https://womenofvideo.com/Spreadshop⁠⁠⁠

    Follow Desiree at⁠⁠⁠ http://t.ly/GbY4⁠⁠⁠

    Follow Kim at https://prettydeliciouslife.com/

    Chapters

    00:00 Turning Challenges into Opportunities

    04:14 The Importance of Community and Support

    04:39 Introduction to Kim's Journey

    07:20 Navigating Health Challenges and Content Creation

    10:21 The Evolution of Blogging in the Digital Age

    13:11 The Importance of Blogging for Creators

    16:05 Creating Engaging and Informative Recipes

    19:17 Building a Diverse Business in Content Creation

    22:15 Monetizing a Blog: Strategies and Insights

    25:17 The Role of Management in a Creator's Journey

    28:05 Advice for Aspiring Creators

    31:20 Closing Thoughts and Where to Find Kim

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    40 mins
  • Monetize Without the Salesy Vibes: Millie Adrian’s Blueprint for Creator Success
    Sep 26 2024

    In this episode, I sit down with Millie Adrian, a total powerhouse in the content creator world, who went from dreaming of being an Instagram model to becoming a thriving educator for creators like you and me! Millie gets real about what it took to truly understand her audience and how she navigated financial struggles during COVID. We dive into how she built her creator business without feeling all salesy and gross, sharing her success with digital products and how key community support was in keeping her going. And then—brace yourself—she tells the wild story of her YouTube channel getting hacked and the tough lessons she learned through that nightmare. We wrap up with some solid insights on scaling a business, her plans for evergreen courses, and why nailing that work-life balance is everything. You don’t want to miss this one!

    Our community is focused on helping women not only to be better creators but to also make money doing it. Spreadshop allows for you to start making money as soon as you have merch to sell. You can open your FREE online merch store with Spreadshop in minutes! Cost-free, hassle-free, it’s merchandising made easy. Click this link to get started for FREE!

    Get started with Spreadshop at⁠⁠ ⁠https://womenofvideo.com/Spreadshop⁠⁠⁠

    Follow Desiree at⁠⁠⁠ http://t.ly/GbY4⁠⁠⁠

    Follow Millie at http://t.ly/qc1f-

    Chapters

    00:00 Monetization Mindset: Overcoming Sales Fears

    03:07 From Aspiration to Education: Millie's Journey

    05:49 Navigating Financial Hardships: The COVID Experience

    08:58 Building a Creator Business: Strategies for Success

    12:11 The Importance of Audience Understanding

    14:51 The Impact of COVID on Content Creation

    18:00 Creating Value Without Being Salesy

    21:06 The Transition to Digital Products

    23:56 The Power of Community and Support

    26:58 Crisis Management: Recovering from a Hacked Channel

    30:05 Income Streams: Diversifying Revenue as a Creator

    33:02 Scaling Your Business: Finding Balance

    35:54 Future Plans: Building an Evergreen Course

    38:52 Personal Growth: Finding Work-Life Balance

    41:51 The Joy of Being a Potato: Embracing Downtime

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    51 mins
  • Representation Matters: Women in Media (LIVE Panel Interview!)
    Sep 19 2024

    In this extra special episode, we're celebrating 5 years of the Women of Video podcast with a live panel recorded at the VidSummit Women of Video Mixer! I had the absolute pleasure of sitting down with Monica Kahn, Olivia Owens, and Cassandra Bankson, an inspiring group of women creators, and we didn’t hold back. We dive into the real challenges of being women in the creator economy, sharing personal stories of overcoming obstacles and celebrating the power of representation. From building community to calling on platforms and brands to step up and support women creators, this conversation was filled with authenticity and energy. Together, we’re shaping the future of media and content creation, and this episode is a perfect snapshot of that journey!

    Get vidIQ to blow up your channel at⁠⁠⁠ womeonofvideo.com/vidiq⁠⁠⁠

    Our community is focused on helping women not only to be better creators but to also make money doing it. Spreadshop allows for you to start making money as soon as you have merch to sell. You can open your FREE online merch store with Spreadshop in minutes! Cost-free, hassle-free, it’s merchandising made easy. Click this link to get started for FREE!

    Get started with Spreadshop at⁠⁠ ⁠https://womenofvideo.com/Spreadshop⁠⁠⁠

    Follow Desiree at⁠⁠⁠ http://t.ly/GbY4⁠⁠⁠

    Follow Monica at https://www.linkedin.com/in/monicakhan/

    Follow Olivia at https://www.linkedin.com/in/olivialowens/

    Follow Cassandra at http://t.ly/yQKza

    Chapters

    00:00 Introduction to the Creator Economy and Personal Journeys

    03:01 Challenges Faced by Women in the Creator Space

    06:14 The Role of Platforms in Supporting Women Creators

    08:49 Brand Responsibility and Gender Equity

    12:09 The Importance of Representation in Media

    14:56 Empowering Women Through Authenticity and Community

    18:11 Navigating Social Media Platforms as Women Creators

    21:04 Final Thoughts and Advice for Women Creators

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    26 mins
  • From Side Hustle to Dream Job: Growing a Reaction Channel into Full-Time Income
    Sep 12 2024

    In this episode, I sit down with Bethany, one half of a dynamic duo running a super successful reaction channel on YouTube. She shares how she and her husband started their channel to pass the time during long commutes, and now it’s blossomed into a thriving community! They’ve got two channels—one all about video games and the other diving into movies and TV shows. While her husband’s gone full-time on YouTube, Bethany’s still juggling her day job. They’re bringing in revenue through ads, Patreon, and sponsorships, but the dream? Both of them, going all-in on their channel. This is such an inspiring journey of building a brand, one reaction at a time!

    Get vidIQ to blow up your channel at⁠⁠⁠ womeonofvideo.com/vidiq⁠⁠⁠

    Our community is focused on helping women not only to be better creators but to also make money doing it. Spreadshop allows for you to start making money as soon as you have merch to sell. You can open your FREE online merch store with Spreadshop in minutes! Cost-free, hassle-free, it’s merchandising made easy. Click this link to get started for FREE!

    Get started with Spreadshop at⁠⁠ ⁠https://womenofvideo.com/Spreadshop⁠⁠⁠

    Follow Desiree at⁠⁠⁠ http://t.ly/GbY4⁠⁠⁠

    Follow Bethany at http://t.ly/AocMx

    Chapters

    00:00 Introduction and Overview

    02:06 Starting a Reaction Channel

    11:28 Why People Enjoy Reaction Videos

    18:12 The Journey of Building a Channel

    24:26 Diversifying Revenue Streams

    29:35 Financial Planning for the Future

    38:43 Final Advice and Conclusion

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    41 mins
  • Understanding Your Value as a Creator
    Sep 5 2024

    In this episode, I’m chatting with Meredith Jacobson, a powerhouse consultant in the creator economy space. We dive deep into the business of hiring creators, building brands, and all the unique quirks of the creator world. Meredith opens up about her journey to launching a consulting business and how she’s connecting pros with killer opportunities in the creator economy. We also talk about the magic of networking, knowing your worth as a creator, and how to work smart with brands. If you’re thinking about starting a business or just want to crush it in the creator space, this episode’s got the goods!

    Get vidIQ to blow up your channel at⁠⁠⁠ womeonofvideo.com/vidiq⁠⁠⁠

    Our community is focused on helping women not only to be better creators but to also make money doing it. Spreadshop allows for you to start making money as soon as you have merch to sell. You can open your FREE online merch store with Spreadshop in minutes! Cost-free, hassle-free, it’s merchandising made easy. Click this link to get started for FREE!

    Get started with Spreadshop at⁠⁠ ⁠https://womenofvideo.com/Spreadshop⁠⁠⁠

    Follow Desiree at⁠⁠⁠ http://t.ly/GbY4⁠⁠⁠

    Follow Meredith at http://t.ly/Lt00v

    See what Meredith offers at https://www.offscreenresources.com

    Chapters

    00:00 Introduction

    01:11 The Business of Hiring Creators

    03:04 Meredith's Consulting Business and Matching Creators with Jobs

    08:05 The Power of Networking in the Creator Economy

    13:20 The Unique Aspects of the Creator Economy

    17:02 Working Effectively with Brands in the Creator Economy

    21:42 Understanding Your Value as a Creator

    24:40 Alternative Ways for Creators to Work with Brands

    28:34 Starting a Business in the Creator Economy

    31:19 Conclusion and Call to Action

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    32 mins
  • Creating Remarkable Content: Quality vs Quantity
    Aug 22 2024

    In this episode, I sit down with the amazing Aprilynne to explore her journey as a YouTube creator and the game-changing importance of crafting high-quality, standout content. Aprilynne shares how she’s mastered deep dive YouTube strategy videos and turned all that research into easy-to-digest frameworks for others. We also dig into her approach to consistency, finding that sweet spot by prioritizing quality over quantity. Together, we discuss the pros and cons of her content creation strategy and how YouTube viewer expectations are constantly shifting. Plus, Aprilynne breaks down her monetization methods—from YouTube AdSense and affiliates to sponsorships, courses, and her exciting upcoming paid mastermind program.

    Get vidIQ to blow up your channel at⁠⁠⁠ womeonofvideo.com/vidiq⁠⁠⁠

    Our community is focused on helping women not only to be better creators but to also make money doing it. Spreadshop allows for you to start making money as soon as you have merch to sell. You can open your FREE online merch store with Spreadshop in minutes! Cost-free, hassle-free, it’s merchandising made easy. Click this link to get started for FREE!

    Get started with Spreadshop at⁠⁠ ⁠https://womenofvideo.com/Spreadshop⁠⁠⁠

    Follow Desiree at⁠⁠⁠ http://t.ly/GbY4⁠⁠⁠

    Follow Aprilynne at http://t.ly/9E4l1

    Chapters

    00:00 Introduction

    03:01 Creating Remarkable Content

    09:09 Monetizing Your YouTube Channel

    12:57 The Changing Expectations of YouTube Viewers

    36:00 The Power of Mastermind Groups

    40:46 Finding the Balance: Consistency and Quality


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    48 mins