In this episode, I sit down with Gabe Cox to dive into the pros and cons of podcasting and YouTube as strategies for long-form content marketing. We explore some of the key differences between the two platforms, like discoverability, searchability, and algorithm leverage, and I share why I believe YouTube often offers more reliable growth potential. Gabe and I discuss how YouTube’s algorithm and monetization options can help you generate passive visibility and income, while podcasting excels at fostering deeper connections with a smaller, more dedicated audience. If you’re wondering which platform is right for you or how to get started, tune in for practical tips and insights into the initial growth and lasting benefits each platform offers.

Listen to the full episode to hear:

• How podcasting and YouTube compare in terms of discoverability, searchability, and audience growth potential.
• Why YouTube’s algorithm and monetization features can create more passive visibility and income.
• The unique strength of podcasting in building deeper, more loyal audience connections.
• Practical tips on getting started with YouTube and maximizing early growth on both platforms.

FREE Resources to Grow Your Online Business:

• YouTube Workshop: https://creatorfasttrack.com/workshop-registration

Work with Gillian Perkins:

• Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind
• Get your online biz started with Startup Society: https://startupsociety.com
• Learn more about Gillian: https://gillianperkins.com
• Instagram: @GillianZPerkins

In this episode of Work Less, Earn More, I had the pleasure of interviewing Katie Richardson, the founder of the multi-million dollar brand, Puj. Katie shared the incredible journey behind her baby and childcare products, from the challenges of development to the breakthrough moments that brought her brand to life. Hearing her story firsthand, I was inspired by the mindset and perseverance that helped her overcome obstacles and turn her vision into reality. Katie also opened up about her decision to step away from Pudge and how she’s since transitioned to coaching other entrepreneurs. Our conversation is full of valuable insights for anyone looking to bring a product to market or navigate their own entrepreneurial path. I can’t wait for you to hear Katie’s story and the lessons she’s learned along the way!

Listen to the full episode to hear:

• Katie’s journey of creating and growing a successful baby and childcare brand, Pudge.
• The mindset shifts and perseverance needed to overcome entrepreneurial challenges.
• Practical advice on bringing a product to market and navigating the obstacles along the way.
• Insights into Katie’s transition from running her brand to coaching other entrepreneurs.

FREE Resources to Grow Your Online Business:

• The $100K Method Podcast Series: https://www.gillianperkins.com/the-100k-method

Work with Gillian Perkins:

• Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind
• Get your online biz started with Startup Society: https://startupsociety.com
• Learn more about Gillian: https://gillianperkins.com
• Instagram: @GillianZPerkins

In this episode, I’m diving into some big questions online entrepreneurs are asking about the impact of AI and all the free content flooding the internet. I’ll be sharing strategies to help you keep your business profitable—from leveling up your marketing skills to adding a personal touch, like coaching and community, to your digital products. We’ll also explore how offering tools and done-for-you resources can help you meet market needs and diversify your income. Join me for practical insights on how to adapt and thrive in your online business for the long haul.

Listen to the full episode to hear:

• How to stay profitable as an online entrepreneur despite the rise of AI and free content
• Key ways to improve your marketing skills for a competitive edge
• Adding value to digital products with personal elements like coaching and community
• New ideas for diversifying income by selling tools and done-for-you resources

FREE Resources to Grow Your Online Business:

• The 100K Breakdown: https://www.gillianperkins.com/100k-funnel-breakdown-opt-in

Work with Gillian Perkins:

• Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind
• Get your online biz started with Startup Society: https://startupsociety.com
• Learn more about Gillian: https://gillianperkins.com
• Instagram: @GillianZPerkins