Episode 004: Uli Iserloh, a leading marketing mind in the integrative and functional medicine space, shares insights on working smarter and not harder. He emphasizes the importance of standing out in marketing when AI tools are widely available. Uli discusses the process of hiring and delegating to an executive assistant, highlighting the need to delegate outcomes rather than processes. He provides tips on finding and training an executive assistant, including the importance of cultural differences in giving feedback. Uli also offers a free training on implementing systems and automation to streamline and simplify your business. Takeaways: Stand out in marketing by being unique and different from your competitors. Delegate outcomes, not processes, to an executive assistant. Find an executive assistant through a staffing agency and provide clear parameters and feedback. Implement systems and automation to free up time and be the CEO of your business. Chapters 00:00 Introduction of Uli Easterloh 01:00 Background in Science and Pharmaceuticals 06:22 Being Unique in Marketing 10:50 Hiring an Executive Assistant 11:26 How to Delegate and Control Quality 25:16 Cultural Differences in Giving Feedback 32:38 Finding an Executive Assistant 38:37 Training on Systems and Automation 41:39 Importance of Being the CEO of Your Business