Adrian Rashad Driscoll is the CEO of Collimation and a top 100 XR expert focused on storytelling through immersive technologies. Here's a summary of the key points from his interview:

Key Takeaways:

• Driscoll emphasizes using XR technology to create impactful, empathetic stories rather than just for gimmicks.
• He developed "Footprints Through Time," an AR experience about the transatlantic slave trade, using volumetric capture and animation to create empathy.
• Collimation focuses on making technology invisible to let stories have visibility.
• Driscoll advocates for inclusive technology development and responsible AI use.
• He's working on making concerts more accessible through XR, aiming to provide the energy of a mega concert with the intimacy of MTV Unplugged.

Driscoll's journey into XR began 12 years ago as a contractor for Oculus. He founded Collimation to tell impactful stories using immersive technologies. A key project, "Footprints Through Time," uses AR to educate about the transatlantic slave trade, emphasizing empathy and understanding over confrontation.

Driscoll stresses the importance of narrative-first approaches in XR projects, often advising clients that photorealism isn't always necessary for impactful experiences. He aims to keep technology invisible, letting the story take center stage.

Looking ahead, Driscoll wants to scale up initiatives like the Scale Up Immersive program, which helped 30 companies enter the XR space. Collimation has recently opened its seed funding round after five years of bootstrapping.

About Adrian Rashad Driscoll Social Alchemist, VR Nerd, Executive Troublemaker

From the small city of Barstow CA, (yeah, the pitstop on the way to Vegas) Adrian Rashad Driscoll followed his dream of becoming a professional actor and moved to Los Angeles. Shortly after that, he was woken up. After 15 years of great weather and bad traffic, he now makes his living as a filmmaker
and Immersive Media creative.

He has had the privilege of working with large companies such as CBS, NBC, KTLA, The CW, Paramount, Facebook, Microsoft, United Way, and more to push the boundaries of immersive media whilst producing great XR titles and experiences.

In 2020, Adrian partnered with music legend Gimel “Young Guru” Keaton to form the immersive media production house, Collimation with a dedication to bridge entertainment with emerging media. In addition, Adrian teachesin multiple education programs around the world to bring more people into
immersive media.

He also teaches at the OYA & EAST education programs on multiple XR initiatives
geared towards education, entertainment, and medical research. His goal is to create opportunities for under-served communities and using said opportunities, to change their current trajectory. “French
fries” are the key to his heart.

A "glow up" signifies a positive transformation, reflecting the journey of becoming a better, more successful version of oneself.

At The Glow Up, we humanize the startup and innovation landscape by focusing on the essential aspects of the entrepreneurial journey. Groundbreaking ideas are often ahead of their time, making resilience and perseverance vital for founders and product leaders.

In our podcast, we engage with innovators to discuss their transformative ideas, the challenges they face, and how they create value for future success.

If you're a founder or product leader seeking your own glow up, or a seasoned entrepreneur with stories to share, we invite you to join our guest list via this link.