Yes I Can: Marketing to People with Disabilities

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Yes I Can: Marketing to People with Disabilities

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This week, we explore how advertisers market to people with disabilities. Disabled people are usually ignored in advertising campaigns. Yet people with disabilities control half a trillion dollars in spending money.We’ll look at four powerful campaigns that not only feature people with disabilities, but these commercials are disrupting the public’s negative perceptions of the disabled.

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Yes I Can: Marketing to People with Disabilities

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Yes I Can: Marketing to People with Disabilities

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