Most people have thought, whether out loud or in their minds, 'I should write a book.' Yet, for all but a tiny percentage, that idea never materialises, which means there are millions of untold stories trapped in people’s minds.

Many aspiring authors struggle to turn their ideas into reality. What are the barriers holding them back?

Lucy McCarraher, this week’s guest on Greatest Minds, may have an answer to this question as she’s a seasoned publisher and mentor to over 1,000 authors. Lucy delves into the challenges of writing and publishing, offering insights on how to navigate this complex landscape. She discusses the timeless appeal of books and their unique ability to connect with readers, as well as her structured methodology that helps authors overcome obstacles like writer’s block and self-doubt.

We also get to hear about Lucy’s publishing house Rethink Press, a hybrid publishing house that supports entrepreneurs and experts in turning their ideas into published books, empowering diverse authors, particularly women, while also organising the Business Book Awards to celebrate diverse voices in publishing.

Anyone can harness their experiences and turn them into a published work—learn how you can do it in this week’s episode.

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