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For those sitting on a dream—even if it’s been decades…this is the conversation you need to hear.

I sit down with the magnetic Aysat—musician, record-label founder, 2.6-million-strong TikTok style muse, and brand-new beauty CEO of Ayodi.

From running her own record label in France to leading a viral TikTok community in the UK, Aysat share how to treat business like play and still thrive. She is all about fearless pivots and building a purpose-driven brand.

We dive into the two-year wait to perfect her first dry-skin moisturizer, the discipline it takes to juggle family and visibility, and the mindset that kept her spark alive across continents and careers.

In this special episode for founders:

• Social Media Done Right - How showing up with intention and authenticity helped Aysat unlock the feel-good side of TikTok and build a 3-million-strong community that actually feels like home.
  
• Play Beats Hustle – Why treating work as pure fun fuelled 15 years of music success and a second career as a viral content creator.
  
• Pivot With a Purpose – From the music industry to fashion, to skincare, Aysat shares the mindset needed to shift your work into alignment
  
• Never Give up - Aysat trademarked her brand at 19, got laughed out of funding, walked away from the dream—and came back almost 2 decades later to see it happen. Timing isn’t everything. Belief is.
  
  
• Rest is a growth boost: Aysat reveals how she balances the “post-every-day” grind with calm and patience.
  

Share this with anyone who could use that jolt of possibility again!

Next Steps:

1. Share this episode with a friend who’s been sitting on her “someday” idea⚡️
2. Listen to: Beauty Beyond the Bottle (ep 51)
3. Rate & review to share your support and give that good energy!
   

CONNECT WITH AYSAT
ayodi.skin
Tiktok: @aysat_officiel
Instagram: @aysat_officiel

RESOURCES
Grab Your FREE Profit Guide: 17 Ideas to Get Clients without Ads or Instagram
www.herfirst3years.com
Instagram: @chardetryel


PROGRAMS & FREE TRAININGS
FREE Mini Training Series: How to Get Clients and Sales as a Podcast Guest
Pod BOOST
Podcast Alchemy Waitlist is here