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You Are The Brand

You Are The Brand

By: Mike Kim
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About this listen

You Are The Brand with Mike Kim is designed to help you showcase your unique expertise and build a highly profitable, personally fulfilling business. Mike Kim is a brand strategist for business thought leaders, coaches, and authors who want to create an impact with their ideas and get their message heard. Mike’s refreshing approach has made him a sought-after speaker, online educator, and consultant for top thought leaders. Mike’s clients include New York Times bestselling authors and other experts featured on PBS, TED, CNN, and Fox. Mike has been featured in and written for Inc., Entrepreneur, and The Huffington Post. Mike is the author of the Wall Street Journal best-selling book, You Are the Brand: The 8-Step Blueprint to Showcase Your Unique Expertise and Build a Highly Profitable, Personally Fulfilling Business. He has spoken at industry-leading events including Social Media Marketing World, Tribe Conference, and Podcast Movement. He has been a guest on leading podcasts like Smart Passive Income, Entrepreneurs on Fire, and Read to Lead. Themes: Personal Branding, Marketing, Copywriting, Consulting, Business, Coaching Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • 464 - How I Reconciled My Relationship with My Father, My Past, My Pain
    May 29 2025

    Watch this talk on YouTube »

    Entrepreneurs and high achievers like to talk a lot about how to rewrite their life story, especially in the context of their external accomplishments.

    I've found that growth more happens in the unseen moments - the times of pain, heartache, and the decisions we face that require courage, forgiveness, and presence.

    When I got the call that my dad was dying, I knew I had to share this story—our story. This is a talk I gave at Growth Now Summit Live, and with special permission from host Justin Schenck, I’m sharing it here.

    It’s about reconciliation, grief, identity, and the raw, often ugly road to healing. Whether or not you’re navigating loss or family conflict, I hope this message invites you to reconnect—with yourself or someone else—before it’s too late.

    CONNECT WITH ME

    • Website
    • Instagram
    • TikTok
    • X (Twitter)
    • LinkedIn
    • Facebook
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    25 mins
  • A personal update...
    May 20 2025

    There's been a lot going on lately, so I thought I'd pop in and give you an update. Sorry I've been missing my podcasts...

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    5 mins
  • 463 - Persuasion for One-Person Brands - Lessons from Fortune 500 Insider Ellin Sidell
    Apr 29 2025

    If you’re a solopreneur, you already wear every hat: marketing, sales, content, client delivery. But there’s one skill that ties it all together –– persuasion.

    In this episode, I sit down with Ellin Sidell, Fortune 500 leader-turned-author of The Influence Advantage. In this episode, you’ll discover:

    • Why persuasion is a skill you can master—even if you're introverted or uncomfortable with sales
    • How Ellen got her boss to complete her overdue review using nothing but humor and a fake invoice (true story)
    • What solopreneurs can learn from Costco’s grassroots mentorship program and how to replicate it in your brand
    • The difference between mentorship and sponsorship—and why both matter for your growth
    • Why self-leadership is your greatest competitive edge in today’s content-heavy world

    Get Ellin's book, The Influence Advantage »

    Connect with Ellin:

    • ellinsidell.com
    • LinkedIn
    • YouTube
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    31 mins
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I have been listening to these Mike Kim podcasts continually all week. They are gold! There is so much great actionable info here and Mike makes it so easy to understand. It was such a relief to find this treasure trove after feeling like there was no hope for me and my wonky personal brand. Tons of great info from Mike and from his many relevant and inspiring guests. Thank you, Mike!!!

These podcasts are golden!

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