You Are The Brand

By: Mike Kim
  • Summary

  • You Are The Brand with Mike Kim is designed to help you showcase your unique expertise and build a highly profitable, personally fulfilling business. Mike Kim is a brand strategist for business thought leaders, coaches, and authors who want to create an impact with their ideas and get their message heard. Mike’s refreshing approach has made him a sought-after speaker, online educator, and consultant for top thought leaders. Mike’s clients include New York Times bestselling authors and other experts featured on PBS, TED, CNN, and Fox. Mike has been featured in and written for Inc., Entrepreneur, and The Huffington Post. Mike is the author of the Wall Street Journal best-selling book, You Are the Brand: The 8-Step Blueprint to Showcase Your Unique Expertise and Build a Highly Profitable, Personally Fulfilling Business. He has spoken at industry-leading events including Social Media Marketing World, Tribe Conference, and Podcast Movement. He has been a guest on leading podcasts like Smart Passive Income, Entrepreneurs on Fire, and Read to Lead. Themes: Personal Branding, Marketing, Copywriting, Consulting, Business, Coaching
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Episodes
  • 443: Atmospheric Re-Entry - A Tiny Hack to Completely Change Your Post-Travel Blues
    Nov 5 2024

    Travel can be exhilarating, but what happens when the excitement fades, and you're left with the quiet solitude of home? In this episode, we delve into "atmospheric re-entry," a process of easing back into daily life after the highs of travel. Learn how to make coming home just as fulfilling as the journey itself with these insightful strategies.

    • Explore the concept of "atmospheric re-entry" and why it’s more common than we think.
    • Find out why a simple Amazon order can be the secret to a smoother homecoming.
    • Learn Mike’s creative tips for giving purpose to your return, even if you live alone.
    • Get insights on focusing on who’s there rather than who’s not—turning loneliness into connection.
    • Discover how sharing small mementos can make your travel more meaningful for those around you.

    Whether you’re a seasoned traveler or just beginning, these strategies will help you create a more fulfilling experience both on the road and when you return.

    Connect with Me on Social

    • Instagram
    • LinkedIn
    • Facebook
    • Twitter
    • YouTube

    Follow and Review:

    We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

    Episode Credits

    If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know we sent you.

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    7 mins
  • 442: Why Live Events are the Secret Weapon to Highly Engaged Coaching Programs and Communities
    Oct 29 2024

    In this episode, Robby and I discuss the art of creating unforgettable live community events. We explore the power of in-person gatherings, highlighting their ability to foster stronger community connections and energize participants. From the strategic integration of events early in a program's lifecycle to planning successful standalone gatherings, we share tips on managing costs, maintaining engagement, and adding value.

    The discussion also covers the dynamics of hybrid events and the importance of allowing fresh perspectives to invigorate the community. Whether you're running coaching groups, masterminds, or membership sites, this episode offers strategies for maximizing the impact of your live events and leaving lasting impressions on attendees.

    In this episode, you will hear:

    • The importance of integrating live events early in a program to boost engagement.
    • The role of informal side conversations in enhancing attendee experiences.
    • About planning and managing costs for successful standalone live events.
    • Dynamics and benefits of hybrid events and inviting external participants.
    • About crafting meaningful in-person experiences that align with community goals.

    Connect with Me on Social

    • Instagram
    • LinkedIn
    • Facebook
    • Twitter
    • YouTube

    Follow and Review:

    We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

    Episode Credits

    If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know we sent you.

    Show more Show less
    30 mins
  • 441: The Only 3 Ways to Make More Money in Your Personal Brand Business
    Oct 22 2024

    Listen in to a discussion on maximizing your business's revenue while fostering genuine community connections. This episode explores strategic methods for boosting profits through smart pricing, the significance of personal branding, and the art of creating meaningful relationships beyond mainstream platforms. Learn how to navigate the complexities of a diverse product suite and focus on authentic engagement to elevate your business.

    Join us for an in-depth look into business strategy and community building that promises to transform the way you connect with your audience and drive your business forward.

    In this episode, you will:

    • Discover why raising prices might be your simplest path to increased profitability and how to do it effectively.
    • Learn the critical role of copywriting in the personal brand and thought leader space.
    • Hear a personal story about a failed Facebook group attempt and the lessons learned in streamlining and focus.
    • Find out how to build and nurture communities outside of Facebook and YouTube.
    • Explore the importance of clarity in your offers: Are you teaching fundamentals, skills, or mastery?

    Connect with Me on Social

    • Instagram
    • LinkedIn
    • Facebook
    • Twitter
    • YouTube

    Follow and Review:

    We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

    Episode Credits

    If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know we sent you.

    Show more Show less
    18 mins

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These podcasts are golden!

I have been listening to these Mike Kim podcasts continually all week. They are gold! There is so much great actionable info here and Mike makes it so easy to understand. It was such a relief to find this treasure trove after feeling like there was no hope for me and my wonky personal brand. Tons of great info from Mike and from his many relevant and inspiring guests. Thank you, Mike!!!

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