You Did What !?

By: TU-AMA Marketing Podcasts
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  • Summary

  • You Did What?! takes a unique view of what brands are doing for good or bad. Sheri and Jim bring their broad experience as professionals, working with hundreds of brands and as professors of Marketing, to critique the latest strategies and tactics. Some ideas are innovative and brilliant; others have them wondering, “how did this plan ever get past the concept phase?”. Marketers have responsibilities for a wide range of brand components including communication, new products, pricing, supply chain, positioning, differentiation and market expansion. Sheri and Jim cover all of these … and more.
    TU-AMA Marketing Podcasts
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Economics Marketing Marketing & Sales
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Episodes
  • You Did What! - Sheri, Jim, Mackenzie & Min - 2/27/25

    You Did What! - Sheri, Jim, Mackenzie & Min - 2/27/25
    Mar 5 2025

    Some big stories this week!

    • How should Lululemon, Athleta and Alo respond to the Nike-Skims new product line.
    • P&G returns to its strategy of the 50s and 60s, introducing the first new Soap Opera in many years.
    • Much more!
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    21 mins
  • You Did What! - Sheri, Jim & Min - 2/18/25

    You Did What! - Sheri, Jim & Min - 2/18/25
    Feb 25 2025

    With the nova of Super Bowl ads fading, the home team fields a range of Marketing topics including:

    • Brands using Influencers for new product introductions, ala Cera Ve hair care
    • Coke enters the alt beverage segment to compete with Poppi and OlliPop
    • Starbucks cuts 30% of their sku's, to improve the customer and barista experience
    • Barnes & Noble embraces TikTok's BookTok to drive book sales and expand brick & mortar bookstores!
    • Super Apps - eyeing the success of super apps in Asia, US brands are looking to expand consumer usage of their apps to new categories - Airbnb, Uber, DoorDash, Amazon Prime
    • Walmart buys the Dawn of the Dead shopping mall
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    26 mins
  • You Did What! - Super Bowl ads! - 2/13/25

    You Did What! - Super Bowl ads! - 2/13/25
    Feb 19 2025

    Talk about Marketing for better of for worse! The Super Bowl LIX ads completely earned that epithet. While the Eagles were soaring, brands provided flying facial hair. But their were also some excellent commercials. Will any drive sales for the brand - we think so. And others should have been left on the barber's floor.

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    30 mins

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