You Did What !? Podcast By TU-AMA Marketing Podcasts cover art

You Did What !?

You Did What !?

By: TU-AMA Marketing Podcasts
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 You Did What?! takes a unique view of what brands are doing for good or bad. Sheri and Jim bring their broad experience as professionals, working with hundreds of brands and as professors of Marketing, to critique the latest strategies and tactics. Some ideas are innovative and brilliant; others have them wondering, “how did this plan ever get past the concept phase?”. Marketers have responsibilities for a wide range of brand components including communication, new products, pricing, supply chain, positioning, differentiation and market expansion. Sheri and Jim cover all of these … and more.TU-AMA Marketing Podcasts Economics Marketing Marketing & Sales
Episodes
  • You Did What! - Sheri, Jim, Avery & Maeve - 4/4/25

    You Did What! - Sheri, Jim, Avery & Maeve - 4/4/25
    Apr 29 2025

    This was very fun episode, recorded in New Orleans during the annual AMA International Collegiate Conference. Avery Bumstead and Maeve Bishop, the outgoing and incoming Presidents of the award-winning Temple AMA chapter speak with us about modern marketing (spoiler alert - they're already really good at it), and the expert speakers and great professors they have learned from. And also the benefit of leading a large team, while in college. Enjoy!!
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    22 mins
  • You Did What! - Erica Halvorsen/BCIT - 4/4/25

    You Did What! - Erica Halvorsen/BCIT - 4/4/25
    Apr 18 2025

    Oh Canada! While in New Orleans for the annual AMA Collegiate Conference (1700 students, professors, more), we were fortunate to sit down with Erica Halvorsen, professor at the British Columbia Institute of Technology and advisor to the AMA student chapter at the university. It was a terrific conversation, and especially so when the topic moved to the solidarity and pride in country Canadians are showing in the face of threats from the US government.

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    20 mins
  • You Did What! - Alex Perkins & Aveena Patel/J&J Med Tech - 3/28/25

    You Did What! - Alex Perkins & Aveena Patel/J&J Med Tech - 3/28/25
    Apr 14 2025

    This was an incredibly informative and engaging episode. Thanks to Alex and Aveena, two rising stars, for sharing your experiences. It was really interesting to learn about the challenges of marketing and selling in the med tech sector. Even those working in very different businesses will find this episode intriguing.

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    30 mins
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