You Did What !?

By: TU-AMA Marketing Podcasts
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  • Summary

  • You Did What?! takes a unique view of what brands are doing for good or bad. Sheri and Jim bring their broad experience as professionals, working with hundreds of brands and as professors of Marketing, to critique the latest strategies and tactics. Some ideas are innovative and brilliant; others have them wondering, “how did this plan ever get past the concept phase?”. Marketers have responsibilities for a wide range of brand components including communication, new products, pricing, supply chain, positioning, differentiation and market expansion. Sheri and Jim cover all of these … and more.
    TU-AMA Marketing Podcasts
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Episodes
  • You Did What! - Maeve Coogan/Anthropologie

    You Did What! - Maeve Coogan/Anthropologie
    Jan 31 2025

    It was really fun to have former TU-AMA star, Maeve Coogan join the podcast. After graduation in 2023, Maeve joined the very popular, clothing and home furnishings retailer, Anthropologie. It was very interesting learning about the co-op programs, artist collaborations and fast-growing wedding business, that Maeve works on.

    We already miss student producer, Joe DG who graduated at the end of the year. Joining Mackenzie and Min on the YDW team is Keenan who edited this episode. Welcome!
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    23 mins
  • You Did What! - Sheri & Jim - 1/17/25

    You Did What! - Sheri & Jim - 1/17/25
    Jan 28 2025

    Back to class this week

    Taking students to Dubai over the break.

    Starbucks back-to basics strategy; no more free loitering

    State Farm cancels its Super Bowl ad - hear why

    Yahoo! implements curation to protect advertisers

    AB and Meta move to the right

    Dry January - Zebra striping becomes a thing!

    Celsius and Cottage Cheese having a moment.
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    26 mins
  • You Did What! - Sheri & Jim - 12/13/24

    You Did What! - Sheri & Jim - 12/13/24
    Jan 23 2025

    We pioneer the new recording studio. It's cozy but sounds great. In this end-of -semester episode we discussed our favorite marketing campaigns of 2024, and a Santa's bag of other interesting topics.

    • Streamers raising prices
    • Cable networks being spun off
    • Sequel heaven - Moana 2 joins Inside Out 2 as top grossing movies of 2024
    • More GLP1 food products
    • Target gets a Taylor Swift exclusive
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    25 mins

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