You Did What !?

By: TU-AMA Marketing Podcasts
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  • Summary

  • You Did What?! takes a unique view of what brands are doing for good or bad. Sheri and Jim bring their broad experience as professionals, working with hundreds of brands and as professors of Marketing, to critique the latest strategies and tactics. Some ideas are innovative and brilliant; others have them wondering, “how did this plan ever get past the concept phase?”. Marketers have responsibilities for a wide range of brand components including communication, new products, pricing, supply chain, positioning, differentiation and market expansion. Sheri and Jim cover all of these … and more.
    TU-AMA Marketing Podcasts
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Episodes
  • You Did What! -- 10/16/24 - A Great Team Episode!

    You Did What! -- 10/16/24 - A Great Team Episode!
    Nov 9 2024

    We welcome Min Mei Buck as our newest YDW!? team member!

    Bogg Bags are a hit!

    Mackenzie and Sheri jonesing for Rag & Bone, sweatpant jeans.

    No political ads on Amazon, Thursday Night Football broadcast - thank you!

    Doritos brings back crowd-sourced ads for the Super Bowl.

    AI reviving dead celebs voices for ads, movies?

    Spending more time at home?

    Vermont man looks for love and fame with billboard ads in Philly and Texas.

    YDW!? team wins Thursday trivia night at Urban Village!

    Jim's marketing reunion.
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    29 mins
  • You Did What! - Marita Taglialatela/Music Industry - 10/9/24

    You Did What! - Marita Taglialatela/Music Industry - 10/9/24
    Oct 18 2024

    Have you ever wondered what it would be like traveling on tour with big name music performers. Well, today's guest Marita Taglialatela has done just that. How do the artisitic creativity and touring structure get along. Find out with this interesting interview!
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    33 mins
  • You Did What! - Brianne Barket/Rita's - 10/2/24

    You Did What! - Brianne Barket/Rita's - 10/2/24
    Oct 9 2024

    How do you improve on great? Rita's Italian Ice is a national phenomenon with successful shops across the country. But the company is constantly looking to build on that success. Brianne Barket, Senior Diretor for product development at Rita's, discusses how new products are conceived, optimized and introduced to the brand's enthusiastic consumers. Brianne was a terrific guest and the interview was conducted by our student producers, Joe and Mackenzie.
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    26 mins

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