Steph Turton is a content creator and prolific YouTuber with over 100,000 subscribers. She first started her business, Handbagholic, as a side hustle which has now turned into a full-time 6-figure business.

In this episode, Chris and Steph discuss the challenges, strategies, and pivotal moments in her entrepreneurial journey, as well as the importance of diversifying revenue streams and creating valuable content to keep her audience engaged. She also shares how the YouTube ad revenue side of things works, and how she packages sponsorship deals for luxury brands to work with her!

Episode Timestamps

• [01:52] - The Handbagholic Journey Begins
• [07:01] - Monetizing YouTube and Expanding Revenue Streams
• [09:50] - Navigating Brand Deals and Sponsorships
• [18:30] - The Importance of Not Building on Rented Land
• [18:54] - Shifting Focus to YouTube and Email Marketing
• [23:14] - Challenges and Reinventing Content
• [27:26] - Daily Workflow and Content Creation
• [34:07] - Chris' Coaching Corner

Essential Learning Points From This Episode

• How Steph turned her passion into a 6-figure content creation business
• The role of YouTube in Steph's business, including using YouTube to increase product page conversions and raise brand awareness
• Risks associated with building a brand on rented land, as highlighted by Steph’s experience of her Instagram account being disabled temporarily
• How Steph has started focusing on growing her email list as a way to build a more engaged community

Important Links & Mentions From This Episode

• Subscribe to Steph’s YouTube Channel
• Connect with Steph on Instagram
• Join us in November for the Long Haul Leader Summit
• Take the FREE Scale to Seven™ Scorecard
• Join the Youpreneur Incubator Community
• Apply for Chris’ Inner Circle, the Round Table Mastermind
• Subscribe to Chris’ YouTube Channel
• Browse the Youpreneur FM Podcast Archive

Thank you for tuning in!

There are a lot of podcasts you could be tuning into today, but you chose ours, and we’re grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see on the player at the top of this page.

Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating, they’re extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally!

Lastly, don’t forget to subscribe to the show on your favorite app, using the link below the player at the top...

Delia Monk is a sales copywriter and positioning expert for coaches, creatives and consultants. In this episode, Chris and Delia discuss how Delia’s previous travel business was impacted by the pandemic, and how she decided to use her writing skills and develop a career as a professional copywriter.

She shares the strategies she used to build her personal brand, how she focuses on building an authentic connection with her audience, the challenges she faced while scaling her business, as well as her future plans!

Episode Timestamps

• [02:30] - Delia's Journey from Journalism to Copywriting
• [03:23] - The Impact of COVID-19 on Delia's Career
• [03:55] - Delia's Transition into Freelance Writing
• [04:29] - The Power of Words in Sales
• [05:58] - Delia's Marketing Strategies and Platforms
• [06:33] - The Importance of Email Marketing
• [14:19] - Balancing Business and Personal Life on Social Media
• [16:44] - Delia's Ecosystem of Products and Services
• [19:35] - What Delia's Day-to-Day Looks Like
• [23:13] - Writing a Book
• [24:02] - Chris’ Coaching Corner

Essential Learning Points From This Episode

• Figuring out what you're good at and going all in on it
• The importance of pivoting quickly when needed
• Using words to sell and market your products or services
• How to create a diverse ecosystem that continues to serve your audience

Important Links & Mentions From This Episode

• Connect with Delia on Instagram
• Check Out Delia’s Website
• Join us in November for the Long Haul Leader Summit
• Take the FREE Scale to Seven™ Scorecard
• Join the Youpreneur Incubator Community
• Apply for Chris’ Inner Circle, the Round Table Mastermind
• Subscribe to Chris’ YouTube Channel
• Browse the Youpreneur FM Podcast Archive

Thank you for tuning in!

There are a lot of podcasts you could be tuning into today, but you chose ours, and we’re grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see on the player at the top of this page.

Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating, they’re extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally!

Lastly, don’t forget to subscribe to the show on your favorite app, using the link below the player at the top of this page.

Advita Patel is the Founder of CommsRebel, where she helps organizations cultivate inclusive cultures through effective communications so all colleagues can belong and thrive in their work. She is also an author, podcaster, confidence coach and president of the Chartered Institute of Public Relations (CIPR).

In this episode, Chris and Advita discuss her inspiring journey from leaving the communications industry to becoming a successful 6-figure business owner. They open up about the importance of diversity and inclusivity, how Advita markets herself and builds trust with her clients, as well as other initiatives she’s involved in that are focused on helping others foster a more inclusive workplace culture.

Episode Timestamps

• [04:56] - The Journey to Confidence and Entrepreneurship
• [09:02] - Building a Personal Brand and Business
• [12:15] - The Power of Social Media and Visibility
• [15:42] - Championing Diversity and Inclusion
• [17:53] - Diversity in the Comms Industry
• [18:39] - Building Relationships in the Industry
• [19:39] - Creating a Community and Ecosystem
• [21:51] - Confidence Coaching Pathways
• [22:46] - Consultancy and Inclusive Cultures
• [32:09] - Chris' Coaching Corner

Essential Learning Points From This Episode

• Advita's transition from a crisis of confidence to becoming a successful entrepreneur
• The significance of diversity and inclusion in Advita's work and her programs
• Advita's multi-faceted approach to marketing her services, including workshops, coaching, and social media
• The importance of consistent, valuable, and authentic content creation

Important Links & Mentions From This Episode

• Check Out CommsRebel
• Connect with Advita on LinkedIn
• Join us in November for the Long Haul Leader Summit
• Take the FREE Scale to Seven™ Scorecard
• Join the Youpreneur Incubator Community
• Apply for Chris’ Inner Circle, the Round Table Mastermind
• Subscribe to Chris’ YouTube Channel
• Browse the Youpreneur FM Podcast Archive

Thank you for tuning in!

There are a lot of podcasts you could be tuning into today, but you chose ours, and we’re grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see on the player at the top of this page.

Also, kindly consider taking the 60-seconds it takes to