Join us and be inspired in this replay episode from Women Acquiring Assets, featuring Zhe Scott's remarkable tale of resilience, adaptability, and ambition. From a young age, she set her sights on the Ivy League, ultimately earning admission to both Yale and MIT. Her academic path, which spanned management, information technology, and music, laid a solid foundation for her future success. As a politically active student, she also gained valuable experience in advocacy and leadership, running for office and participating in the Public Policy and International Affairs program. This diverse background shaped her multi-faceted approach to entrepreneurship, blending technical expertise with creativity and social consciousness.

After transitioning from politics to entrepreneurship, Zhe applied her technical and strategic knowledge to the world of digital marketing, becoming an expert in SEO. With her deep understanding of web infrastructure and search engine algorithms, Zhe has helped countless businesses grow by improving their online presence through effective SEO strategies. Her emphasis on the importance of backlinks from high-authority sites and her focus on using SEO to adapt and thrive in challenging times has made her a sought-after consultant and speaker.

If you’re looking to elevate your business or learn more about the strategies that have helped Zhe Scott build her digital empire, connect with her on LinkedIn. Her expertise in SEO and digital marketing can guide you to the next level of success. Visit her profile here to get valuable insights, resources, and opportunities for growth directly from the SEO Queen herself!

We’re happy you’re here! Like the pod?

• Visit our website!
• Start your trial on Simplified.

Schedule a consult, get on the mailing list, and learn more about my favorite tools and programs via https://www.yourbrandamplified.com

Gee Ranasinha, founder of KEXINO, delivers a clear and compelling message for businesses: real marketing isn't about talking louder—it's about understanding your customer better. Drawing on decades of experience and grounded in behavioral science, he highlights common mistakes companies make, such as self-centered messaging, overemphasis on features instead of benefits, and rushing into tactics without a solid strategic foundation.

He emphasizes that many businesses misdiagnose their marketing problems, focusing on surface-level fixes like new websites or ad campaigns when the real issue often lies in unclear positioning or lack of differentiation. He also warns against fragmented provider management and blind reliance on AI, reminding us that technology is no substitute for empathy and emotional connection. Marketing should be cohesive, intentional, and deeply rooted in the customer's perspective—not the company's ego.

For business owners and marketers ready to cut through the noise and build brands that truly resonate, Gee Ranasinha offers invaluable perspective. Connect with him on LinkedIn and explore his agency's work at KEXINO to learn how strategic, customer-centric marketing can transform your business.

We’re happy you’re here! Like the pod?

• Visit our website!
• Start your trial on Simplified.

Schedule a consult, get on the mailing list, and learn more about my favorite tools and programs via https://www.yourbrandamplified.com

Gee Ranasinha brings a much-needed reality check to the modern marketing world. With a background as a global marketing director and founder of the agency KEXINO, he challenges the shallow, tactic-heavy approaches promoted by self-styled marketing gurus. Instead, he champions a holistic view of marketing—one that blends strategic thinking with behavioral science to truly connect with customers and build long-term brand value. For Ranasinha, real marketing goes far beyond digital ads and flashy content; it’s about creating meaningful mental associations and understanding how people make decisions.

His work emphasizes that marketing is not a one-size-fits-all formula, especially for small businesses. Ranasinha urges business owners to look beyond surface-level trends and to reconsider how they hire, plan, and execute marketing strategies. He advocates for deeper customer insight, emotional positioning, and education as the foundation for sustainable growth. Drawing from behavioral psychology, he explains how perception, emotion, and memory shape consumer behavior—reminding us that even in B2B environments, buying decisions are fundamentally human.

If you’re tired of marketing fluff and want to better understand what truly drives customer action, Gee Ranasinha’s insights are a breath of fresh air. He shares short, practical marketing lessons regularly and stays committed to helping others avoid costly mistakes. To explore more of his ideas and connect directly, visit his LinkedIn page.

We’re happy you’re here! Like the pod?

• Visit our website!
• Start your trial on Simplified.

Schedule a consult, get on the mailing list, and learn more about my favorite tools and programs via https://www.yourbrandamplified.com