
Your Brand Is All About Your Values
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About this listen
“The success of our brand has been, from day one, that we’ve been about giving back… When you really hone in on why your brand has to exist, that’s what drives success around it.”
- Jenn Harper
Award-winning social entrepreneur Jenn Harper is out here changing the world (and the beauty industry) for the better and showing that Indigenous people are business leaders, community leaders, and FABULOUS beauty icons!
Jenn is not only the CEO and founder of the epic mission-driven, values-based beauty brand Cheekbone Beauty (I’m telling you right now, you NEED their lipgloss!), she’s also an activist who regularly speaks to students about social entrepreneurship, empathy, and the history of her First Nations family. Jenn has woven sustainability and representation into the foundation of her brand, creating a “soft place to land” for people who crave community and are curious about culture.
Tune in to learn why Jenn turned down a Dragon’s Den deal (and why she doesn’t regret it one bit), what she’s learned from her biz idols, and why Cheekbone Beauty is LITERALLY a dream come true!
In this episode of The Juicy CEO podcast, you’ll discover:
- Why Indigenous people are the true OGs of sustainability — and why the rest of us need to listen to them
- How Jenn knew that she was building something a LOT bigger than she expected (and what she did differently)
- What she does to stay balanced while changing the world
About Guest: Jenn Harper is the founder and CEO of Cheekbone Beauty, a direct-to-consumer cosmetics company that helps Indigenous youth see themselves in a beauty brand. Cheekbone Beauty is committed to donating 2% of their revenue to organizations that support Indigenous people.
Highlights:
01:51 Intro
03:35 Meet Jenn Harper
05:46 Brand ethos & values
07:28 The Cheekbone Beauty dream
10:39 Representation & culture
13:12 Changing up the beauty world
14:52 Entrepreneur’s journey
18:02 Getting into Sephora & “figuring it out”
22:35 Feeling whole
23:48 Raven Capital & the Creator
26:50 Staying balanced
29:52 Dragon’s Den
34:10 Cheekbone products & inspiration
37:00 How to support Cheekbone
Links To Visit:
Jenn Harper
https://www.cheekbonebeauty.com
https://www.sephora.com/ca/en/brand/cheekbone
Instagram: @cheekbonewarrior, @cheekbonebeauty
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