What do a Hollywood film set, an outlaw symbol, and a graveyard measurement have in common? They all played a role in the birth of 3triple7—a movement built on the power of presence and the acceptance of death.

In this episode, we dive deep into the origins of 3triple7 and why it’s more than just a number. From the philosophy of living fully in the moment to the stories that shaped its foundation, this is the untold story of how 3triple7 was forged.

ADRENALINE, RISK, AND MENTAL CLARITY—EXTREME SPORTS ARE OFTEN SEEN AS RECKLESS, BUT FOR MANY ATHLETES, THEY’RE A WAY TO STAY BALANCED. IN THIS EPISODE, WE DIVE INTO THE MENTAL SIDE OF PUSHING LIMITS. JEB SHARES HOW BASE JUMPING BRINGS FOCUS AND CONTROL IN A CHAOTIC WORLD, IIRO REFLECTS ON DETACHING IDENTITY FROM ACHIEVEMENTS, AND PETE CHALLENGES THE STEREOTYPE THAT THRILL-SEEKERS ARE JUST WIRED DIFFERENTLY. WE EXPLORE THE FINE LINE BETWEEN RISK AND RESILIENCE, THE IMPORTANCE OF COMMUNITY, AND WHY FACING FEAR HEAD-ON ISN’T JUST ABOUT SURVIVAL—IT’S ABOUT MENTAL WELL-BEING.

Failure is one of our biggest fears—but what if it’s also one of our greatest teachers?

in this episode, we explore the fear of failure, how it holds us back, and the mindset shifts needed to embrace setbacks as stepping stones. Jeb opens up about the failures that nearly ended his career — and how they became the foundation for his biggest breakthroughs. iiro shares how early public setbacks reshaped his identity and forced him to redefine success. Pete brings a grounded lens to the conversation, exploring how creativity, leadership, and failure are deeply connected.

Through personal stories and hard-earned lessons, we’ll show you how facing failure head-on can build resilience, unlock growth, and push you toward success.

Welcome to the first episode of kNOw Fear — a raw and unfiltered podcast about what happens when you stop letting fear control your life.

Risk is everywhere—whether we recognize it or not. but what separates reckless danger from calculated courage? in this episode, we break down the anatomy of risk—what it is, how we measure it, and why some people embrace it while others avoid it. from high-stakes adventures to everyday decisions, we explore how understanding risk can help you push past fear, take control, and step boldly into the unknown.