Today's episode tackles three essential topics that have been on my mind, and trust me, you'll want to take notes.

I'm breaking down my recent experience landing PR completely organically - no creator apps involved. You'll learn the exact method I used (and teach) that just proved successful with a brand I genuinely love.

With the recent wave of creator account hacks, I'm sharing a comprehensive guide to protecting your social media presence. Skip the backup account strategy - I'll walk you through the actual security measures that work, from authentication setup to account monitoring.

Finally, I'm taking you inside the Allure Best of Beauty Awards for an honest look at what these industry events are really like. Plus, I'm sharing some behind-the-scenes insights about how beauty awards actually work (it might surprise you).

Key Topics:

• A proven strategy for landing PR authentically
• Complete security setup guide for TikTok & Instagram
• Critical steps to take if your account gets hacked
• Real value assessment of beauty event VIP tickets
• Industry insights about beauty awards and publications

Whether you're building your creator business or protecting what you've built, this episode has the practical advice you need.

—

If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on:

Instagram and TikTok

Join lipservice world, the free community helping beauty creators connect and elevate.

Ready to upgrade your presence on social? Book a Profile Audit. It's the same price as a Stanley Cup but offers a way better return on investment.

Ready to dive into what ACTUALLY goes into building an indie beauty brand with intention? In this episode, I'm sitting down with Alisha Gallagher, co-founder of Mob Beauty, to unpack how she went from working alongside industry icons like Laura Mercier to co-creating a brand that's redefining conscious beauty.

Get ready for a no-BS conversation about what it really takes to build genuine community in beauty (spoiler: it's way more work than most brands want to put in), why pre-made palettes might be played out, and how letting customers into your lab can transform brand loyalty. Plus, Alisha breaks down why being "cleaner than clean" doesn't mean sacrificing performance or fun.

If you're fascinated by the intersection of sustainability, innovation, and authentic community building in beauty, this episode is your backstage pass to understanding how one brand is doing things differently - from biodegradable packaging to community-driven product development.

Whether you're a beauty founder, aspiring entrepreneur, or just someone who loves understanding the "why" behind your favorite products, this conversation will change how you think about conscious beauty and what's possible in the industry.

Connect with MOB beauty on Instagram and TikTok.

—

If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on:

Instagram and TikTok

Join lipservice world, the free community helping beauty creators connect and elevate.

Ready to upgrade your presence on social? Book a Profile Audit. It's the same price as a Stanley Cup but offers a way better return on investment.

Join Sonia as she sits down with beauty content creator and entrepreneur Kelly Rose Sarno in this candid episode of lipservice. Discover how Kelly transformed her passion for makeup into a thriving career, from her viral Puff Me hair product video (on Facebook!) to managing a team of 13 across two successful companies.

Highlights include:

• Kelly's unexpected path from Facebook live-streaming to TikTok stardom
• Balancing family life with content creation and business management
• The importance of authenticity and mental health in the creator economy
• Behind-the-scenes insights on brand collaborations and the Ulta Beauty Collective
• Kelly's "no-BS" approach to content creation and social media strategy
• Candid discussion on team building and delegating tasks as a creator

Whether you're an aspiring influencer, beauty enthusiast, or industry professional, this episode offers valuable insights into the realities of content creation and entrepreneurship. Tune in for honest advice, inspiring stories, and a glimpse into the life of a creator who's not afraid to keep it real.

—

If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on:

Instagram and TikTok

Join lipservice world, the free community helping beauty creators connect and elevate.

Ready to upgrade your presence on social? Book a Profile Audit. It's the same price as a Stanley Cup but offers a way better return on investment.