Ep 5. In this heartfelt episode, Jeff reflects on his journey of discovering and partnering with Senior Neighbors, a Grand Rapids nonprofit committed to serving older adults. What began as a casual hallway conversation with then-Executive Director, Bob Barnes, evolved into a transformative collaboration centered around one powerful insight: as people age, they often lose key relationships and face increasing isolation. From that truth, the brand statement “No Longer Alone” was born, which now anchors the organization’s mission and messaging.

Jeff shares stories of seniors like Elmer, a widower who found renewed joy and friendship through a local senior center. The episode also highlights the creative marketing campaigns that brought visibility and emotional resonance to Senior Neighbors’ work, from humorous video spots to moving storytelling that secured funding and changed perceptions.

More than a look into their marketing, this episode is also a tribute to the vital role Senior Neighbors plays in combating senior isolation and honoring every stage of the aging journey. It’s a thank-you to Bob Barnes for his decades of service, and a call to see, support, and stand with the seniors in our lives so that they are no longer alone.

Ep 4. In this uplifting podcast episode, Jeff celebrates the powerful creative partnership his team at Scott Allen Creative had with Mary Buikema, former Executive Director of Habitat for Humanity of Kent County. From the deeply moving “I See a Castle” Annual Report, inspired by the words of a young girl seeing her Habitat home for the first time, to the transformative “Building Blocks” Campaign, this episode highlights the impact these various projects had throughout their beautiful partnership. Other projects shared in this episode include branding for the ReStore retail outlets, radio ads, volunteer campaigns like “Brush with Kindness,” and creative, story-driven marketing materials that empowered Habitat for Humanity to connect with donors and the community on a deeper level. Mary’s vision and willingness to speak from the heart, combined with Scott Allen Creative’s thoughtful, value-driven creativity, sparked a multi-year partnership that helped Habitat for Humanity gain the recognition it needed and deserved to help expand its mission of transforming lives and neighborhoods.

#MissionDrivenMarketing #HabitatForHumanity #CreativePartnership #InspiredMarketing #RealImpactStories #PassionInspires #ScottAllenCreative

Ep 3. In this episode, Jeff shares the powerful story of Rev. Dr. Judy, who answered God’s calling to leave a life of wealth and comfort to serve the vulnerable in the Kibera slums. What began as a small act of compassion for four women in need, has now blossomed into Home Care Spiritual Fellowship, a ministry serving thousands through education, job training, and Bible Clubs.

Jeff also shares the story of Samuel, a young man born with a disability and raised in poverty, who became the first in his family to graduate from high school through child sponsorship.

Through stories of women learning dressmaking skills and children being fed and taught through Bible Clubs, Jeff reflects on how God is using these ministries to bring hope and healing.

Additionally, Jeff shares the awe-inspiring moments of his safari, which helped him reconnect with the wonder and joy of God's magnificent creation.

✨ Highlights:

• The power of child sponsorship
• Dr. Judy’s faith-filled leadership and resilience
• The ripple effect of Bible Clubs and job training ministries
• The reminder of God’s beauty in both creation and people

"A single tree, no matter how large, cannot make a forest... but together, we thrive."