• why the “52 books a year” ceo myth is a COMPLETE LIE keeping you broke & stuck

  • Mar 26 2025
  • Length: 17 mins
  • Podcast

why the “52 books a year” ceo myth is a COMPLETE LIE keeping you broke & stuck

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  • the 52 books a year lie: why reading more won’t make you SUCCESSFUL Let’s cut the fluff. This idea that the average CEO reads 52 books a year? Yeah — that’s marketing. Not reality. It’s the same feel-good garbage that keeps people broke, distracted, and endlessly consuming instead of doing. You don’t need another book. You need to do the WORK. Here’s the truth: Most of the CEOs I know — the killers, the ones printing cash and actually leading empires — don’t read a book a week. They’re too busy building, leading, executing, solving real problems, and making hard decisions. You think Bezos was hitting a book a week while scaling Amazon? You think Elon’s knocking out self-help books on lunch break? Get real. Books are tools, not trophies. One book deeply studied and applied is worth more than 50 skimmed and forgotten. The reading myth is dangerous because it tricks you into believing motion is progress. You feel productive. You feel smart. But your life? Still stuck. Why? Because you’re consuming to avoid acting. Dan Kennedy would say: “Don’t read another book until the last one made you money.” I’ll take it further: if you’re not implementing, you’re not learning — you’re hiding. Marcus Aurelius didn’t read 52 Stoic scrolls a year. He mastered a few core principles and applied them ruthlessly — in battle, in power, in chaos. That’s how you win. So no — you don’t need 52 books. You need 1 decision, 1 idea, 1 strategy executed relentlessly. Read less. Do more. Win faster. #FromThaChairtoThaTop
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