Anthony Kennada
AUTHOR

Anthony Kennada

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Anthony Kennada is a B2C marketer trapped in a B2B body. Anthony is the co-founder and CEO of AudiencePlus -- building software, content, and community to help every company become a media company. Anthony has served as the CMO of incredible companies like Hopin and Front. He's most proud of his work as the founding CMO of Gainsight where he and his team are credited with creating the Customer Success category -- a novel business imperative, profession and software category that helps subscription companies grow sustainably by becoming customer obsessed. By focusing on human first community building, content marketing, live events and creative activations, they developed a new playbook for B2B marketing that built the Gainsight brand and fueled the company’s growth from $0 to $100M+ ARR, and eventual acquisition by Vista Equity at a $1.1B valuation. Anthony published his marketing playbook at Gainsight with Wiley in 2019 in a book titled Category Creation: How to Build a Brand that Customers, Employees, and Investors Will Love. The book debuted as a number one new release on Amazon. Anthony has previously worked at Box, LiveOffice and Symantec, and serves as an investor, advisor and board member to enterprise software startups around the globe.
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  • Category Creation Audiobook By Anthony Kennada, Brian Halligan - foreword cover art

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