AUTHOR

Bruce G.S. Hardie

Customer Service Economics E-Commerce
Tap the gear icon above to manage new release emails.
Bruce G.S. Hardie is a Professor of Marketing at London Business School. For most of his career, his research has focused on developing tools for analysing customer and marketing data, with a particular focus on customer-base analysis. He teaches courses on customer and marketing analytics, and the data-driven enterprise.
Read more Read less
You're getting a free audiobook


You're getting a free audiobook.

$14.95 per month after 30 days. Cancel anytime.

Best Sellers

Product List
  • Regular price: $17.19 or 1 credit

    Sale price: $17.19 or 1 credit

Are you an author?

Help us improve our Author Pages by updating your bibliography and submitting a new or current image and biography.