AUTHOR
David R. Morse
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Multicultural Intelligence (Updated and Revised 2nd Edition)
- Eight Make-or-Break Rules for Marketing to Race, Ethnicity, and Sexual Orientation
- By: David R. Morse
- Narrated by: Mike Chamberlain
- Length: 8 hrs and 33 mins
- Unabridged
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With decades of experience in multicultural marketing, author David Morse reviews the history of marketing to black, Hispanic, Asian, and LGBTQ consumers. He explains how including appropriate cultural cues in advertising can build brand loyalty that will pay huge dividends....
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Multicultural Intelligence (Updated and Revised 2nd Edition)
- Eight Make-or-Break Rules for Marketing to Race, Ethnicity, and Sexual Orientation
- Narrated by: Mike Chamberlain
- Length: 8 hrs and 33 mins
- Release date: 11-27-18
- Language: English
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