Diane Osgood
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Diane Osgood

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Diane discovered her shopping superpower while studying wild orangutans in Kalimantan, Indonesia. Watching the tropical forest cut down before her eyes, she understood in a flash that if no one bought products made from tropical wood, there would be no market for this timber, and the deforestation would stop. This simple realization fueled her desire to earn a Ph.D. in Environmental Economics at the London School of Economics and become an authority on sustainable and ethical products. Sustainability isn’t just her work. It’s her passion. For more than 30 years, she has helped Fortune 100 companies create products that are better for the planet and all people, integrate sustainability into everything they do, set stretch goals and develop strategies to bring those goals to life. She’s a nerd with a knack for translating complex issues into simple words. Her new book, Your Shopping Superpower: follow your values and better your world one purchase at at a time (HCI, April 22, 2025), is a pragmatic guidebook to shopping for sustainable and ethical products. She is a co-author with Seth Godin on the best-selling The Carbon Almanac (Penguin, 2022) and writes occasionally for online journals. I
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Your Shopping Superpower

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