Gerald A. Michaelson
AUTHOR

Gerald A. Michaelson

Business & Careers
Tap the gear icon above to manage new release emails.
Gerald A. Michaelson was the author of many business books including the classic The Art of War for Managers, and others in the Sun Tzu series including Strategies for Success, Sun Tzu for Sales, and Sun Tzu for Marketing. Gerald Michaelson spent over 25 years growing sales for Magnavox/Phillips, in sales, marketing, and ultimately as a Corporate Vice President, using the strategic concepts set forth in this book. As a writer and consultant he was internationally recognized. As a featured speaker at an international symposium on Sun Tzu's the Art of War in Beijing, China, he also returned to conduct management seminars for the Chinese government utilizing Sun Tzu's strategic concepts. His articles appeared in leading periodicals of his time including Success Magazine, World Executive's Digest and Traveler in Asia, Executive Edge, and Sales and Marketing Management. He also wrote a weekly column for newspapers in the Scripps Howard network. He was a member of the Board of Directors of the American Marketing Association, and of fast growing companies. He appeared on every continent speaking on his insights from Sun Tzu. Michaelson's diverse experiences as a Korean War Veteran, a Fortune 500 executive, a consultant, writer and author gave him the broad background that culminated in the classic Sun Tzu The Art of War for Managers. His business writings were praised by leaders from corporate CEO's, to military historians, to leading consultants. He passed away in 2005. In 2010, his son, writing partner, and experienced CEO Steve Michaelson updated the timeless classic Sun Tzu The Art of War for Managers in a second edition. Staying true to the principles and thoughts in the first edition, Steve updated the business examples, and added new Managers Examples to continue to help readers understand Sun Tzu's applicability to daily business challenges.
Read more Read less
You're getting a free audiobook


You're getting a free audiobook.

$14.95 per month after 30 days. Cancel anytime.
Try for $0.00

Best Sellers

Product List
  • Sun Tzu Strategies for Selling Audiobook By Gerald Michaelson cover art

    Regular price: $13.75 or 1 credit

    Sale price: $13.75 or 1 credit

    Try for $0.00

Are you an author?

Help us improve our Author Pages by updating your bibliography and submitting a new or current image and biography.
Visit Amazon Author Central