Greg Rohl
AUTHOR

Greg Rohl

Business & Careers
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Greg Rohl has spent over 30 years successfully marketing luxury products in a traditional commodity category. Today, he is a coach and educator of those who specify and sell premium options, helping them develop the knowledge and skill to tell more distinctive and compelling stories, connecting the value of their products and services with a customer's unmet needs. Greg understands that in a dynamic and ever-challenging marketplace, we must all strive to become more effective communicators, employing a changing language of luxury and authentic persuasion to fight commoditization, preserve earned profit and improve our customers' lives. The Corporateneur Plan results from wanting to chronicle the experience and share the wisdom from his father's entrepreneurial journey, from a car's trunk to a Fortune 500 acquisition. Lessons learned that have successfully guided other aspiring business owners, and developed into a "corporateneur mandala", a blending of both art and science rooted in time-tested truths, and ideally suited and actionable for today's business leaders.
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