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Hi, I’m Huyen Truong
I’m Australian. I have lived and worked on three different continents, but I was born and raised in Vietnam in a poor working-class family during the de-centralising economic period of the 1980s. It was very tough back then.
I have walked a path that few other entrepreneurs have.
My parents worked very hard juggling various business ventures just to put food on the table.
I learnt one valuable thing from my parents’ success.
One word. Persistence.
Nothing in this world can take the place of good old persistence.
Talent won’t.
Genius won’t.
Education won’t.
Persistence and determination are all-powerful.
They are the principles that enabled my parents to rise up in their lives when most people their age were giving up or thinking about retirement.
Growing up, I saw them trying many different types of businesses and opportunities, until they finally experienced a breakthrough with one of their businesses when they were in their late 40s.
My parents had finally turned a business into a multi-million dollar business. But it took a long time to get there.
Persistence.
It was in this humble beginning that inspired me to dream of a better future for myself, and I picked up my business sense from them.
I started selling candy for money when I was 5. I was trying to sell things around me as much as possible to make any extra cash I could to buy treats that my parents were unable to afford at the time. The entrepreneurial spirit inside of me was unleashed very early on, and I haven’t looked back.
I had even started selling online advertising in the early 2000s when online marketing was still in its infancy, as I knew back then it would be the future of marketing.
Through many years of working hard and saving money, my parents were able to send me to the United States for graduate education. I graduated from the University of Missouri-Columbia with an MBA during one of the worst financial crises, 2008–2010.
But during that financial crisis, instead of choosing to stay in America and trying to survive there, I decided to make a bold move by packing my bags and moving to Australia. It’s something none of my classmates even considered.
I moved to Australia in 2011 as a poor student without any connections, no job, money, or family and friends—just two suitcases and more than $100,000 USD in student debt.
I started out sharing a room with another student, living in a tiny old house with 8 other students, with no heater and just one bathroom to share. Every night, I could feel the cold, high-pitched whistling winds blowing through the rattling bedroom window, keeping me awake at night. Life didn’t look so promising back then.
But I had this dream on the first day I stepped foot in Australia of creating a leading digital marketing agency, and that dream has kept me going until today.
Back then, I had no idea how to make it happen, but I just knew deep down that I was going to achieve it someday.
I started small, slowly building a reputation by working on multiple jobs helping small businesses with their search marketing. Result Driven SEO was the first agency I founded, and while it didn’t happen overnight, it started growing bigger and bigger.
But it grew to a point when I realised that the competition in this broad industry was getting really fierce. The competition was everywhere, and everyone was chasing any potential client making any wild promise they could just to land them.
It was in those moments that I began to understood the value of specialising in one niche and how it could set my agency apart from my competitors. That’s why I founded Online Marketing for Doctors (OMD) and Queen of Cosmetic Marketing, to claim my celebrity authority on a niche industry that I knew very well.
This company has since grown incredibly well over time, and I couldn’t be prouder of the work that my wonderful OMD team has done to support cosmetic and plastic surgeons across Australia and around the world, to achieve their own dreams for their practices. It has been incredibly satisfying work.
But the tale doesn’t end here. It is constantly being rewritten every day with new exciting challenges and opportunities in this dynamically changing and ever-growing industry. And I plan on continuing to pushing forward, striving to be the best that I can be, in the same fighting spirit that my wonderful parents instilled in me those many years ago.
Persistence.
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