Jim Sterne
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Jim Sterne

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Jim Sterne sold business computers to companies that had not yet owned one in the 1980s, consulted and keynoted about online marketing in the 1990’s, founded a conference and a professional association around digital analytics in the 2000’s, and has lately been advising companies on the adoption of generative AI. His 13 books on Internet marketing include “Artificial Intelligence for Marketing: Practical Applications” (2017) and the soon-to-be published, “The New Science of Customer Relationships: Delivering on the One-to-One Promise with AI.” Sterne’s Marketing Analytics Summit has been running since 2002, and he spent 20 years with the Digital Analytics Association as cofounder and Board Chair Emeritus. Sterne is on the Advisory Board of a variety of startups, the Board of Directors of the Better Business Bureau, and the Editorial Board of the Applied Marketing Analytics peer-reviewed journal. Sterne’s TEDx talk is about leveraging generative AI as a catalyst for innovation.
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