John R. Holland
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John R. Holland

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John R. Holland is Co-founder and Co-author of CustomerCentric Selling®, both first and second editions of the self-titled book, and Rethinking the Sales Cycle published by McGraw-Hill in January 2010. Prior to helping launch CustomerCentric Selling® in 2002, John accumulated over 20 years in sales and sales management experience from large, high tech companies such as IBM. John speaks for SMEI, AMA and Software Success, among others. He received his Mechanical Engineering degree from Northeastern University before starting his career in sales and resides in Boston.
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