Korie Minkus is an American entrepreneur, advocate for business founders, and a culture shifter. She is the CEO & founder of Rock Your Product®, the #1 Global Product Business Advisory and Growth Training Company. As a leading global brand strategist and physical product-based business-scale expert, Korie spent twenty-five years as a consumer product Fortune 500 thought-action executive, prior to starting Rock Your Product® in 2017. She has launched and scaled hundreds of products and worked with brands generating billions of dollars in e-commerce and brick-and-mortar revenue. Korie has partnered, sold, invested in, or negotiated with emerging and legacy brands like Unilever, Walt Disney Co., 3M, Johnson & Johnson, Honest Company, Procter & Gamble, and L'Oreal Paris.
With a passionate heart-centered approach, Korie inspires, consults, advises, and mentors’ entrepreneurs. She has trained over one hundred thousand businesses, delivering results through award-winning systems, and generating profitable market share growth for entrepreneurs globally. Korie leads business owners to strategic clarity and confident decision-making by providing proven tools for measurable scale and the sequence of necessary steps for success. As an international speaker, Korie is a sought-after expert in physical products, consumer psychology, and fast multipliers through channel distribution. Korie's strategic partnerships have spanned the top ten worldwide retailers, including Amazon, Walmart, Costco, Kroger, Walgreens Boots Alliance, among thousands of others.
Korie has collaborated and been mentored by some of the biggest business leaders on the planet, including Marcus Lemonis, the CEO of Camping World and star of CNBC’s The Profit; the founder of Facebook Live Randi Zuckerberg; Kevin Harrington, the original Shark from Shark Tank; legendary motivational speaker Les Brown; Lisa Nichols, star of the film The Secret; and Dean Graziosi and Tony Robbins of Knowledge Broker Blueprint. The list includes some of the greatest business leaders in retail including Doug McMillion President & CEO Walmart Inc., Mark L. Butler Founder Ollies Bargain Outlet at a $3.1B net worth, and Pennie Clark Ianniciello, 30-year veterinarian Media Buyer for Costco Wholesale Corporation, a top 3 leading retailer worldwide. These partnerships and friends have shared their secrets of success, as they seek a similar mission of multipliers.
With impact and conscious leadership at the forefront of her mission, Korie encourages problem solving, worth expansion, and getting uncomfortable to be unstoppable. She has conducted over five thousand presentations, attended hundreds of global trade shows, and managed international business in thirty-two countries. Korie is retained, as a trusted advisor, to service emerging and legacy brands from customization in the areas of market relevancy, branding, retention systems, sales strategies, distribution channel optimization, to capitalization, exit strategies, and M&A activities. Korie, in true form, finds every opportunity to personalize the approach and innovate how business is conducted.
Korie was a competitive figure skater for twenty-two years and learned the love of healthy living, the spirit of competition, and dedication discipline from a very young age. She is the wife of her high school sweetheart and the mom of two boys both focused on their own athletic and academic achievements. She is recognized by her friends as the ‘Garland girl’, with her dedicated commitment to linking like-minded souls together. As the loving big sister to Kane, Founder of Industry Rockstar®, and her adored older brother Kirk, a Vascular Surgeon and Interventional Radiologist, her family system was rooted in deep love, a commitment to continued growth, and a fierce belief in living life to the fullest.
Korie is skilled and certified in Landmark Education and Neuro-Linguistic Programming (NLP); a method dedicated to improved individual productivity, communication, rapport building techniques, personal development, and transformational work. Korie is a Board Member with several companies globally across the media, digital, technology, and product industries. She is recently a founding partner of Openmarket.AI, the world's first e-commerce as a system platform, and a women owned entity called DiversitySourceGroup.com for the medical industries initiatives, to support diversity programs.
Korie’s operating belief system…“The more you share with the universe, the more the universe will share with you.”
BE...from Passion to Purpose and Product and Prosperity (Published Spring 2022)
BE… is a multidimensional approach to bringing out the magic in YOU. Braided with universal truths and the power of the Divine Feminine, our book is all about being happy, aligned, and intentional in life and business. It’s a hybrid of personal development, self-transformation, and a deep activation of the female entrepreneurial spirit.
The words, stories, and practices in this book help you to take a step back, break free from modern myths about productivity and worth, and release what’s no longer serving you. An everyday exploration of your authentic passion, BE… is our supportive guide to a clear, visionary, and prosperous future.
BE… is a unique collaboration between three accomplished co-authors and a labor of love from their professional experiences: Ashley Black, a #1 national bestselling author, founder of a scientific breakthrough, and a 2020 ABA Entrepreneur, Korie Minkus, a renowned brand strategist, global consultant for e-commerce and retail, and motivational speaker in more than thirty countries, and Lisa Vrancken, an award-winning television producer, public speaker, and marketing/brand expert. The authors, featured on The Today Show, CNBC's The Profit, Extra, and Forbes, have generated billions in revenue, launched hundreds of products, and scaled well-recognized brands while navigating the entrepreneurial journey.
Delivered as a tell-all, together we take a deep dive into the four pillars—passion, purpose, products, and prosperity. Our book offers more than a dozen exercises and actions (we call them Movements!) to get you thinking, feeling, and flowing. Woven with our personal stories and insights, along with words of wisdom from Randi Zuckerberg, Natasha Grano, and so many more entrepreneurial female leaders, BE… cracks the code to put your purpose in motion.
BE… is a fun, light-hearted read to illuminate the fractures of the past and fill them with love. Woven together with holistic principles of self-discovery and proprietary business philosophies, BE…is a modern blueprint for creating prosperity. Definitely not your ordinary business book, our first collaboration is really about the journey back home to yourself.
*If you’re looking for entrepreneurial insights, brand-building techniques, and product-to-market systems, you can find more of our offerings on Facebook!
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