AUTHOR

Kristin Kurth

Tap the gear icon above to manage new release emails. Follow Kristin Kurth to get new release emails from Audible and Amazon.

Kristin has an accomplished career in both upstream and downstream marketing. Her perspective comes from working across a wide range of industries, including consumer and luxury goods, financial services, automotive, healthcare/biotech, publishing, real estate, hospitality, technology, and for an array of non-profits. Kristin co-founded EquiBrand Consulting, helping clients from startups to Fortune 100 companies strategize, plan and launch integrated brand-building initiatives. She has developed an extensive ecosystem of marketing and brand-building partners who contribute to EquiBrand engagements as needed. Kristin began her career in advertising as a media planner on the Procter & Gamble business. She then worked in account management at BBDO and Ogilvy Chicago on packaged goods businesses, spending the majority of her early career at Ogilvy, where she was a Senior Partner and Worldwide Management Supervisor in charge of the Wilson Sporting Goods business globally. Kristin has a BBA from the University of Michigan Ross School of Business and an MBA from the University of Chicago Booth School of Business, with specialization in marketing, finance and economics. She is an adjunct professor of marketing in the undergraduate and graduate programs of the School of Economics and Business Administration at St. Mary’s College in Moraga, California. Kristin has also guest lectured extensively at top MBA programs including Stanford Graduate School of Business, Haas Business School at University of California Berkeley, Northwestern’s Kellogg School of Management, and the University of Chicago’s Booth School of business.

You're getting a free audiobook.

$14.95 per month after 30 days. Cancel anytime.

Try for $0.00

Best Sellers

Upstream Marketing

Unlock Growth Using the Combined Principles of Insight, Identity, and Innovation

By: Tim Koelzer, Kristin Kurth

Narrated by: Chris Abell

Length: 6 hrs and 49 mins

Release date: 05-20-21

Language: English

4.5 out of 5 stars 4 ratings
Failed to add items

Sorry, we are unable to add the item because your shopping cart is already at capacity.

Add to Cart failed.

Please try again later

Add to Wish List failed.

Please try again later

Remove from wishlist failed.

Please try again later

Adding to library failed

Please try again

Follow podcast failed

Please try again

Unfollow podcast failed

Please try again

Regular price: $19.95 or 1 credit

Sale price: $19.95 or 1 credit

Try for $0.00