Lori Schafer
AUTHOR

Lori Schafer

Money & Finance
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Authors' website: www.brandedretailer.com Lori Schafer is the coauthor of Branded! How Retailers Engage Consumers with Social Media and Mobility Coauthors: Bernie Brennan and Lori Schafer Anticipated publication date: October 2010 Lori Schafer is an entrepreneur with twenty-five years of experience in retail and consumer-packaged goods' technology. Her strong expertise in social media and mobililty in the consumer market has led to publishing Branded!, "a must read" for all business people providing products and services to consumers. Lori was CEO of Marketmax, Inc., and President of SAS Global Retail. She serves on the board of directors of several retail and technology companies as well as the National Retail Federation. She is currently the Executive Advisor for SAS Institute's Retail Practice.
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