AUTHOR

Mark Jeffery

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MARK JEFFERY (Evanston, IL) is the Director of Technology Initiatives and Senior Lecturer in the Center for Research on Technology and Innovation at the Kellogg School of Management. He has more than thirty publications in management, scientific, and technology journals, and has published twenty-four original Kellogg case studies distributed by Harvard Business School Publishing. At Kellogg he directs multiple executive programs including Strategic Data-Driven Marketing and Driving Strategic Value from IT, and teaches in custom executive programs for many organizations including Microsoft and DuPont. He is also the Managing Partner of Agile Insights LLC, a marketing and technology consultancy, www.agileinsights.com.

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Data-Driven Marketing

The 15 Metrics Everyone in Marketing Should Know

By: Mark Jeffery

Narrated by: Jim Meskemin

Length: 9 hrs and 35 mins

Release date: 07-09-20

Language: English

4.5 out of 5 stars 22 ratings
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