Matthew McDarby
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Matthew McDarby

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Matthew McDarby began his sales career reluctantly in the early 1990s when his career plans were up-ended by a global recession. Instead of entering the public relations business as a writer, Matt took his first job in sales out of necessity. Over his twenty-five year sales career, Matt has transformed from reluctant sales person to one of the top sales leadership coaches and advisors in the professional business-to-business sales industry. Matt owes his sales success to a line of great mentors and coaches who demonstrated and taught him the importance of customer focus, preparation, and discipline. Writing books on the topics of sales leadership and effectiveness is Matt's way of giving back and honoring the contributions of the great coaches and mentors who have helped him. Matt has coached and advised hundreds of sales leaders and their sales forces in a wide range of industries, helping them win new business and create value for their clients. In addition to his two published books (Eaton Press 2017, 2020), Matt has written or co-authored dozens of white papers and advisory briefs on the topics of sales excellence and sales leadership. Prior to founding his sales leadership coaching and advisory services company, Matt served as the vice president of enterprise sales for Huthwaite, one of the world's leading sales training companies and the creators of SPIN Selling. Over three decades, he has worked in sales, sales management, and consulting roles in the New York and Washington, DC metropolitan areas.
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